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Rising Stars: Meet Tyler Fisher

Today we’d like to introduce you to Tyler Fisher.

Hi Tyler, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
Since I was a kid, I’ve always had an entrepreneurial mindset. Most of my family, from my grandparents down to me, have all been business owners. Naturally, this cultivated my passion for business at a very early age. Although having grown up in the real estate industry, it was not always my “game plan” to continue on in the family brokerage. However, chapters of my story helped me realize that my journey was actually leading me right back to my true passion. Real estate.

In high school, I always had the dream of becoming a sports agent. Originally from a small town in Upstate New York, I envisioned myself moving away and working for a sports agency representing professional athletes. In 2014 I had the opportunity to work in Manhattan at a Fortune 500 marketing company called Goviva, where I learned the foundation of B2B sales techniques and marketing for major sports events around the world to other Fortune 100 and Fortune 500 companies on a corporate level. At this very same time, my brother Nick and I built a startup company in the marketing industry where I could implement my skills learned at Goviva, while he could focus on his skills of videography and photography. It was the perfect combination for running a business and doing it as brothers. We scaled our marketing company large enough to travel the country and represent professional motocross athletes for Monster Energy and Red Bull before establishing ourselves in Charleston permanently.

After realizing what we were accomplishing together in our marketing company, the capabilities we both had in business, along with moving to Charleston following our time spent in NYC, we knew that our true passion was continuing in our family real estate brokerage here in Charleston. The experiences and skill sets built in the years prior to our move to this amazing city are what truly prepared us to expand Hometown Realty and lay roots here in the low country.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It has not always been a smooth road, that’s for sure. In 2017 I was internally decapitated in a pretty serious accident. Essentially, my c1 vertebrae were dislocated from my skull, and I was airlifted and ultimately had emergency surgery to reconnect my skull to my spine with part of my hip bone. The odds of surviving that injury are less than 10%, and the odds of ever walking again are less than 5%, so to say I have a different outlook on life is an understatement. As astonishing as it is to have survived something like that, it really set me back. It was like someone just took your legs right out from under you, and now you had to re-learn how to crawl back up the ladder to have what you once had before.

As bad as the struggles that came along with this injury, it also taught me so many valuable lessons about myself, business, and life. As a realtor and business owner, I am constantly facing adversity and have to find solutions to problems that many times don’t seem to have a definitive answer. Overcoming adversity can be one of the most difficult challenges we all face, so learning methods of how to overcome this on an extreme level such as my injury really prepared me for my professional life.

In a way, I’m thankful for going through such difficult times. It’s made me who I am today. I think we can all say that we face challenges daily in one way or another, but when you go through something like that, the “big things” aren’t so big anymore.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a partner in our family brokerage, Debbie Fisher Hometown Realty, and have been a licensed realtor for 6 years now. We pride ourselves in quality vs. quantity when it comes to our business structure and the size of our company in regards to how many agents we have brought on with us, so you could consider us a boutique brokerage of sorts. I believe this is what sets us apart from the rest. Not many agents out there can honestly say that they work for a brokerage that when you get one of us, you get us all. We are all here to support you as a client and we work as a collaborative group to accomplish our goals.

That has been the foundation of our success. I sell both residential and commercial real estate here in Charleston, and I work on both sides of sales as a buyer’s agent and as a seller’s agent. I’m really known for my creative financing ability. So many people do not consider the little things that you can do to reduce monthly payments, build credit, or even create leverage. Building great relationships with local lenders in the Charleston area is what has allowed me to become well versed in different loan programs, creative financing options, and helping my clients choose a lending company that best suits them.

Personally, I am most proud of the successful expansion of our brokerage from New York to Charleston a few years ago. It’s never an easy leap to open a business in a new area and maintain success, and I am so proud to say that I play a key role in that. It’s been one incredible ride so far!

Any advice for finding a mentor or networking in general?
Yes, I think having a mentor is extremely important. A good way to get some quick tips and have a better idea of who’s who in your industry is to join things like a local Facebook group that is in your niche. Most groups will post about local networking events where you can gain a lot of insight about your local market, and get to know others who can really help you along the way. To be frank about this, it’s important to understand that a good mentor has to be a person that has a genuine interest in you and wants to watch you grow. That’s just the truth.

Otherwise, you are taking what you consider to be major career advice from someone who doesn’t always have your best interest in mind. A good mentor is like a good coach in sports. Often you’ll hear players say that they think of a past coach as someone who is like a second father to them, etc. Someone who really took them under their wing and helped show them the way. This person is here to help guide you and teach you lessons that apply to all facets of your life, not just business. That’s why it is important not to rush, and do the right things behind the scenes when nobody is watching so that when the opportunity is presented you are prepared.

The more people you meet, the more opportunity you will have to find that right mentor. Don’t be afraid to put yourself out there. You can use networking events and things like Facebook groups to get started in your search with this. If you feel like you’re someone who’s stuck in a rut with networking, feel free to reach out to me and I will help connect you with someone in my network who can be of service.

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