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Meet Lanetra King

Today we’d like to introduce you to Lanetra King.

Hi Lanetra, thanks for joining us today. We’d love for you to start by introducing yourself.
It’s been a purposeful journey stepping into the spotlight as a recording artist and songwriter from a national publicist known to create buzz and major exposure for clients.

I grew up in Ridgeville, SC running around with a mic in my hand and casually playing the organ at my grandparents’ house. These were the beginning stages of exploring my musicality and my love for music.

From there, I started writing music in middle school and became a part of the school’s chorus. Not long after, I began developing insecurities, which I let overtake me, and began running away from music, but it always came back to me.

After establishing a successful career in public relations, where I was still able to use my gift of communication, I was propelled to take a leap of faith into music while discovering my voice and full calling.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Anything worth having comes with its set of challenges. I struggled a lot with insecurities early on. I had to really learn to discover myself as an artist, and who I am, and be fully confident in that. I had to learn how to walk my own path and know that there is a specific lane for me and specific people who I am called to reach by just being myself.

Comparing yourself, talent and abilities can be very easy to fall into, but there’s only one you. All you can do is become the best version of yourself. I was self-conscious about having such a soft, smooth, and mellow voice. I thought that everyone only wanted to hear these huge voices like Fantasia or Jennifer Hudson.

As I started to perform, I learned that was not true. There are people out there who like to listen, chill, vibe, and relax to smooth music, too. Another challenge was the process of creating and releasing my debut single “Sufficient.”

It took over two years, but I had to learn that God’s timing is perfect, while also being wise in my decisions in the music business.

Appreciate you sharing that. What else should we know about what you do?
I’m an urban contemporary gospel recording artist, songwriter, and PR agency owner. I recently released my debut single, “Sufficient,” produced by Grammy Award Winner Jovan Dawkins and co-written by myself and Grammy Award Winner Candace Wakefield.

It’s available now on all digital platforms. My music is calming, inspirational, and smooth with a 90’s flair and marinated in R&B flavor. With its melodious harmonies, my music allows you to shut out the noise and problems of the world and is meant to help with the everyday battles of life.

While it is Urban Contemporary Gospel, I don’t want it to be classified in a genre–I just want it to be classified as good music. Music is supposed to be a form of communication and I feel like the message is getting lost in music with catchy beats, but no true substance.

The messages I convey through my music are hope, peace, and faith with aspirations to impact and provoke change.

Are there any books, apps, podcasts, or blogs that help you do your best?
I use YouTube a lot to find vocal warm-ups and tutorials to help hone my voice and vocal techniques.

I’m learning to come from behind the scenes of my PR Agency to more actively show up as an artist online through Instagram, TikTok, and other social media platforms, I’m starting a new reel series #MusicMotivationMonday encouraging people as they start their week through some of my favorite songs.

I have some additional content coming down the pipeline that I’m excited for my fans to see.

Contact Info:

Image Credits
Chris Cavanaugh

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