Today we’d like to introduce you to Francesca DiSalvo-Follmer. Them and their team share their story with us below:
Francesca DiSalvo-Follmer founded Pure Luxe Bride in 2009. A Pennsylvania native and daughter of a restauranteur, her passion for event design and management were cultivated from an early age. Francesca infuses her high-energy, creative personality and focused management style into distinctive, elevated weddings and events. Her eye for detail, client-first attitude, and fast-paced, Northern mentality have propelled Pure Luxe Bride into the forefront of Charleston’s finest and most decorated wedding planning and event design companies.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Owning a business is never a smooth road, but you have to roll with the punches to succeed. When I first started the business, I was working it on the side until I felt comfortable launching full-time. Finding the balance between the hustle of a 9-5 and coming home to work more hours was a struggle, but it got me to where I am. I feel like oftentimes entrepreneurs jump the gun in starting a business and don’t properly plan. It’s hard work and a lot of hours. I still struggle to find balance 12 years later. The hustle never stops.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Pure Luxe Bride is the premier luxury wedding planning company in Charleston, South Carolina. Known for their innovative design and collaborative, high-energy approach to wedding planning, each Pure Luxe Bride event is unique, showcasing the client’s specific vision through personal details and customized experiences.
Pure Luxe Bride’s planning duo works hand-in-hand with their clients to create intentional experiences with both elegance and style. Whether it’s chic dinner parties for an intimate group, styled elopements for two, or lavish weddings for three hundred guests, their passion for orchestrating sophisticated events for the most discerning clientele shines throughout their portfolio.
What are your plans for the future?
It’s important to always strive for more and add value to the client experience. We’ve scaled down on the amount of weddings we take each year to allow for a more elevated and customized planning experience. We want to get to know our clients on a personal level to better understand what’s most important to them in their celebration.
Contact Info:
- Email: francesca@pureluxebride.com
- Website: www.pureluxebride.com
- Instagram: instagram.com/pureluxebride
- Facebook: facebook.com/pureluxebride

Image Credits:
Aaron and Jillian Photography
The Happy Bloom
Catherine Ann Photography
Courtney Bowlden Photography
Sean Money
Elizabeth Fay
