Today we’d like to introduce you to Courtney Washington.
Hi Courtney, we’d love for you to start by introducing yourself
Hello! My name is Courtney C. Washington, owner of CWC Marketing LLC. I began my career in social media marketing in 2017. The journey prior to finding my niche was stressful, frustrating, and overwhelming. After graduating college in 2014, I had big hopes of moving to Charlotte, North Carolina, and finding my dream job in communications. Unfortunately, that’s not how the story unfolds.
Throughout college, I never knew what I wanted to do as a career, but I knew I wanted to do something that involved writing and that would allow me to be creative. As my years in school were winding down, I thought to myself, what’s one thing I enjoy doing and how can I make money doing it? Social Media! *Google searches* Hmmm, Social Media Management!
In my junior and senior years of college, I interned at four companies, telling their stories and bringing brand awareness through their social media accounts. I loved it! Upon graduation, my resume was perfect, and I was ready to hit the ground running! As I began applying to jobs, I realized social media management was not in high demand. The interviews went well, but nothing specific to social media turned up.
After three years of my hopes being let down, I decided to take a leap of faith and start my own social media management business, CWC Marketing LLC. Once I received my first client, I thought to myself, “I can really do this!” I began applying to jobs once again, and this time, social media managers and social media specialists positions were booming. After applying to a few positions, I landed my first, official, full-time job as a social media specialist at a law firm, where I currently work today.
As I was working full-time in a career that I was praying for, I was able to gain so much knowledge and expand my social media experience. As my full-time job became a priority, CWC Marketing was maintaining that one client, BUT consistency is key. From posting social media tips and updates on my business’ Facebook and Instagram page, my clientele began to grow.
I went from one client to six clients in just one year. My clients range from non-profits, entrepreneurs, attorneys, a dental practice, and more. My services include social media management, social media strategy sessions, graphics, and social media training.
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
The first year was extremely rough – no clients and a lot of time wasted, but I used that first year to get my business in order. I would have potential clients submit inquiries; some would respond, some wouldn’t. For the clients who did respond, our discovery calls would go well, but nothing after that.
After speaking with certain clients, I would send a proposal/outline of my services, but I learned after sending my goals for these clients, I would never hear back. This part of the process was very discouraging, and a lot of my time was wasted. I learned that I had to take a different approach, and I did just that. After trial and error, I was able to create a process for my potential clients that would benefit us both.
Thanks – so what else should our readers know about CWC Marketing LLC?
CWC Marketing LLC is a social media management agency that creates unique, strategic, and efficient social media content for small businesses and non-profit organizations. The purpose of our business is to create consistent social media content that brings brand awareness and audience engagement to grow your business further.
The services provided for our clients will create a unique and well-known social media presence to establish and maintain your target audiences. Our goal is to ensure that every business has a successful marketing presence to promote, inform, and engage current clients and new prospects. As a professional, trustworthy, and enthusiastic business, we will ensure that your needs of services are met always.
CWC Marketing provides detailed and organic social media results for your specific needs. As we make it a priority to deliver a consistent and effective experience, we believe it is vital to establish and maintain an entrusted relationship with each client. We will go above and beyond to present each client with a unique social media plan. CWC Marketing LLC values and comprehends the importance of social marketing strategies and brand awareness.
We will ensure that your business has a cohesive and well-presented reputation, and we have a variety of clients who entrust our profession to serve and maximize their business.
Are there any books, apps, podcasts, or blogs that help you do your best?
I would recommend HubSpot Academy. I’ve gained two certifications in social media marketing and inbound marketing from this resource, and it’s FREE. Also, I recommend Social Media Marketing World – a great conference to network, gain knowledge, and keep up with the latest trends.
Contact Info:
- Email: info@cwcmarketingservices.com
- Website: www.cwcmarketingservices.com
- Instagram: https://www.instagram.com/cwcmarketingservices/
- Facebook: https://www.facebook.com/cwcmarketingservices
- LinkedIn: https://www.linkedin.com/company/cwc-marketing-llc
- Other: https://linktr.ee/cwcmarketingservices
Image Credits
Chris Aaron Photography, CHQ Productions, CWC Marketing LLC
