Today we’d like to introduce you to Laura Jayne Powers.
Hi Laura Jayne, we’d love for you to start by introducing yourself.
333 Swim was founded in 2023 by Laura Jayne, Kendra, and Jules Powers, a trio of sisters that grew up on a tiny island called Key Largo. As kids, we definitely wore bathing suits more often than regular clothes, usually taking them off only to sleep. We are blessed to have grown up in such a unique and beautiful environment and took advantage of it by spending most days of our days in the ocean.
Because of this, we learned the ins and outs of swimwear: what’s functional, what’s stylish, and what’s needed to enhance your lifestyle. In addition to the logistics and style details, we’re passionate about empowering ourselves while enjoying the beautiful world around us. We value the outdoors, family, friends, making memories, eating good, sharing our journeys, and expressing ourselves. Our bikinis are crafted to embody each of those values and make others like us feel confident, comfortable, and happy in their own skin.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Like any growing brand, 333 Swim has faced its share of challenges. In an industry as competitive as swimwear, standing out with unique yet flattering designs is a constant balancing act. Additionally, swimwear is a highly seasonal market, which pushes us to think creatively about maintaining year-round relevance. Despite these challenges, our commitment remains the same—to design pieces that make our customers feel confident, beautiful, and empowered. Every obstacle fuels our drive to innovate, evolve, and continue delivering swimwear that truly stands out.
We’ve been impressed with 333 Swim, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
333 Swim is a swimwear brand specializing in high-quality, ethically made, and uniquely designed bikinis that empower our customers to feel confident, comfortable, and radiant in their own skin.
Founded by three sisters—Laura Jayne, Kendra, and Jules—who grew up on a tropical island, our brand is rooted in a deep love for swimwear. Bikinis were our everyday attire, and we’ve brought that lifelong passion into creating pieces that blend style, versatility, and durability.
What sets 333 Swim apart is our commitment to quality and design. Our bikinis transition effortlessly from a sun-soaked beach day to a chic night out, making them as adaptable as those who wear them. We carefully select premium materials to ensure longevity, so our customers can enjoy their favorite pieces season after season without them losing their integrity.
At our core, we believe that swimwear should do more than just fit—it should make you feel amazing.
What are your plans for the future?
We’re constantly exploring new ways to elevate 333 Swim and bring fresh, exciting products to our customers. Right now, we’re hard at work developing new designs that stay true to our commitment to quality, style, and versatility. We’re also venturing beyond swimwear, expanding our offerings into new categories that complement our brand’s lifestyle. Big things are on the horizon, and we can’t wait to share them with our customers—stay tuned!
Contact Info:
- Website: 333swim.com
- Instagram: https://www.instagram.com/333swim/
- Facebook: https://www.facebook.com/333swim
- Other: https://www.tiktok.com/@333swim
