Today we’d like to introduce you to Kyle Windham.
Hi Kyle, please kick things off for us with an introduction to yourself and your story.
While living in Eugene, Oregon as a student, I noticed the homelessness issues that impacted local businesses downtown. This inspired the creation of We Defyne, a student-run advertising agency aimed at helping local businesses improve their marketing performance while offering students real-world experience. Due to the COVID-19 pandemic, the idea of assisting businesses and students in Eugene concluded. After graduation, I relocated to Greenville, South Carolina, where I encountered a family-run countertop business. Their encouragement reignited my passion, leading to the resurrection of We Defyne.
Through social media management and paid advertising, we propelled the countertop business to unexpected growth, enabling it to expand within two years. Today, We Defyne stands as a testament to my commitment to helping businesses forge enduring brands through social media, paid online advertising, branding, and web design.
It wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The journey has been far from smooth. My initial venture into the shoe reselling business hit a major roadblock when my entire inventory was stolen from my car parked in a friend’s apartment garage. Despite efforts, the perpetrators were not apprehended, leaving me with a significant setback. The challenges continued as the creation of We Defyne and the COVID-19 pandemic disrupted my role at LineLeap. The closure of bars, essential for LineLeap, and the general economic slowdown posed significant hurdles. However, these setbacks taught me the importance of resilience. While the road has been marked with uncertainties, I’ve realized that persistence and a commitment to continual learning in the ever-changing marketing landscape are crucial for navigating through unpredictable times.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We Defyne is a dynamic and innovative marketing agency that provides comprehensive solutions to businesses aiming to establish a robust online presence. Our core services include social media management, paid advertising, branding, and web design. Our unique approach to combining creativity with strategy sets us apart, tailoring each campaign to our client’s specific needs and goals. At We Defyne, we take pride in helping businesses build lasting brands. We are known for our agility in adapting to the ever-evolving digital landscape, ensuring our clients stay ahead in the competitive market. Our team’s expertise spans various industries, allowing us to offer a versatile range of services that cater to diverse business needs. Visiting our website, wedefyne.com, provides a deeper insight into our brand and showcases the impactful work we’ve done for our clients. From visually engaging web designs to successful social media campaigns, we invite readers to explore our portfolio and discover how We Defyne transforms ideas into compelling brand narratives.
Before we let you go, we’ve got to ask if you have any advice for those just starting.
Nail down your niche, a unique market corner you can truly master and thrive in. Forge authentic relationships within your industry; genuine connections often hold the keys to unexpected opportunities. Stay in the know of your industry by investing in continuous education and skill development—marketing is a fast-paced game, and knowledge is power. Lastly, let your passion be the fuel that propels you through your agency or business’s inevitable ups and downs. Marketing is an ever-changing landscape; staying in the know will be your ticket to standing out in the crowd.
Contact Info:
- Website: wedefyne.com
- Instagram: https://www.instagram.com/we.defyne
- Facebook: https://www.facebook.com/wedefyne/
- Linkedin: https://www.linkedin.com/company/72300611/
Image Credits
The photo titled “Social Media #2” was shot by Ambient Visual Studios and was then used for social media.
