

Today we’d like to introduce you to Julia Rohrbach.
Hi Julia, we’d love for you to start by introducing yourself.
It wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Similar to most small business owners, I feel my first “oh crap” moment was probably the end of March 2020 when the covid crisis began. A couple of months after that, my business came to a halt. And as someone who doesn’t thrive well sitting at home with nothing to do or create, it was a scary and sad time. However, I knew I could get by and make it through if I got creative. I started to think about which of my clients or new markets still needed to prioritize photography for their businesses, and I reached out to as many people as possible. I also got back to photographing families like I did in the years prior by doing those porch sessions where we never got closer than 6 feet – ha! While that time was bumpy and unclear how long the crisis would slow us down, my business grew that year. It taught me that whatever next big challenge comes my way, I can handle it – I may have to think differently.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We are a branding photography company. We’ve partnered with hundreds of businesses across various industries – from health services and technology to interior design and commercial real estate. Regardless of size, scale, or scope, each client’s question is always the same: How do I elevate my presence with high-quality photography that feels like me, or how do we do business? The JFP style and approach always answer that question – capture you in a natural yet elevated way. We hope that clients leave a shoot feeling confident and celebrated. The final products are a unique combination of my creative instinct shaped over a lifetime and the active pulse we keep on marketing and storytelling today. What also continues to set us apart is our client experience; a lot of our clients hate having their photos taken, which sounds ironic, right? Then why would they hire a photographer? Well, because they know it will take their brand and business further. They have this library of photos to enhance their marketing and show up online professionally and positively. We aim to make our clients feel comfortable and confident in this investment as soon as they hear our voice. On the photoshoot day, we hope to feel like friends and trusted collaborators in their business. This leads to relaxed, genuine photos of themselves. It also may help re-shape in their minds what a photoshoot experience is.
What changes are you expecting over the next 5-10 years?
I see us offering more video services. Video continues to skyrocket in its performance online, and I’m seeing our clients become more and more comfortable trying it out. I see my team growing as well; right now, there are only two of us – I have an associate named Erika, who has been with me since 2019. We are in a great groove right now, but in the next 5-10, I may want to step back and focus on certain clients/styles that showcase my skill set. I will always want to have a camera in my hands, though!
Contact Info:
- Website: juliafayphotography.com
- Instagram: @juliafayphoto
- Facebook: https://www.facebook.com/photographybyjuliafay/
Image Credits
photo of Julia Rohrbach : Avonne Photography