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Hidden Gems: Meet Jaime Huffman of Jetsetter Social Media

Today we’d like to introduce you to Jaime Huffman.

Hi Jaime, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I received a degree in Mass Communications from the University of South Carolina. Majored in Public Relations with a double minor in business and marketing. I interned with Denny’s World Headquarter’s marketing department while I was in college. Then I graduated and took my first job in PR and marketing at a women’s ministry in Nashville, TN. This was at the very forefront of social media marketing. I remember setting up the company blog and Twitter account. I’ve essentially worked in social media since Facebook allowed the general public to signup for accounts. I was in college and used Facebook when they still required a .edu email address.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Trying to balance life as a mother and working full-time has always been a challenge. Sometimes it feels impossible to be a great mom and a great business owner at the same time. It’s always challenging to have a presence on social media and constantly be judged by strangers. It really doesn’t matter what you do or say, you’re going to piss someone off. Trying to navigate how to handle my clients’ social media accounts during the pandemic also posed many obstacles. Does each photo need to include a mask? We cannot meet to shoot new photos so how to we look responsible using the proper imagery when we can’t meet to shoot.

Alright, so let’s switch gears a bit and talk business. What should we know?
I own a marketing company that specializes in clients in the travel sector. We run social media accounts for many different businesses in the travel industry. We set ourselves apart because we have a team that does it all. We write copy, create content, setup professional video and photoshoots, edit reels, run Instagram giveaways, partner with local influencers. Essentially it is a one-stop shop!

Is there anyone you’d like to thank or give credit to?
It took me a very very long find to find the perfect team. A lot of my previous hires didn’t use proper grammar, weren’t reliable, didn’t take social media seriously. A lot of younger students feel like social media management is just a fun easy job. But it is actually very difficult and stressful. We need to come up with creative posts for our clients every single day. I always say quality over quantity so we take a great deal of pride in coming up with high-quality content. I owe a lot of my current success to my team. I couldn’t do it without them!

Contact Info:

Image Credits

Catherine Ann Photography

Rachel Red Photography

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