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Exploring Life & Business with Michelle Carvalho of All In The Detail

Today we’d like to introduce you to Michelle Carvalho.

Michelle, we appreciate you taking the time to share your story with us today. Where does your story begin?
I worked in the high-end retail setting and luxury fashion industry for over 10 years. While working in the retail setting, I loved connecting with the clients and seeing how happy they could feel when helping them find that perfect outfit, and the confidence it truly gave them.

Whether, it was helping a college student find that perfect interview outfit, a bride-to-be in need of her dream bridal shower dress, or the new mom looking for an outfit that could make her feel like the beautiful woman she is but could keep up with her new lifestyle.

Working in the high-end fashion world, I saw that these amazing and transforming pieces were not available to just anyone. It was as if you had to be part of an exclusive club and be ready to spend an unrealistic amount. I was ready to make a change, and create my own brand where I could design pieces that were luxurious feeling, provided quality, and could truly be available for anyone.

In 2020, I decided to take that plunge and take the next step toward making my dream a reality. The week that I received my business permit, New Jersey was shut down due to the COVID-19 pandemic! Undeterred, I was more than ready to take on the challenge, and turn lemons into lemonade.

My apartment became ground zero for the brand and my dining room became the setting for product photo shoots. I couldn’t have done it without my husband, Hancy, who encouraged me every step of the way, never lost faith and donated his photography and videography skills. All In The Detail officially opened for business on April 17, 2020.

When putting together each collection, I am always inspired by whimsical prints, romantic timeless looks, effortless feminine silhouettes, dreamy color tones, and textured fabrics. But most importantly I am always inspired by the everyday woman.

I truly believe that when you feel your best, you can conquer anything. All in the Detail is my way of helping women conquer anything that comes their way while looking and feeling their best. I’m a sucker for design, and details and believe that it is possible for you to have both quality and comfort – and that’s what you’ll find here.

Like they say, “It’s all in the detail!”

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Being a one-woman show, it can be a struggle trying to balance it all. I work full time, so my days consists of working 9-5 and then what can be 5-1am. This journey, however, despite the hardships, such as opening a business a week before NJ shut down due to the pandemic it has been extremely rewarding.

But it’s been very rewarding. I also started planning All In The Detail right before the pandemic. The week after I received my business permit, NJ shut down.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Inspired by romantic timeless looks, effortless feminine silhouettes, dreamy color tones, textured fabrics, but most importantly… you, the everyday woman.

All In The Detail’s collections provide luxurious quality and comfort to provide you the confidence to conquer the everyday. What we aspire to provide:

– Dress yourself up with confidence for your everyday moments.
– Design effortless pieces that are made to last.
– Daily comfort with luxurious quality.
– Attention to detail; we work with artisans worldwide by having their handmade work featured on our pieces, from beading, embroidery, and hand block prints.
– Sustainable mindset; from recyclable (biodegradable) friendly packaging to eco-friendly fabrics.
– High-end customer service that is always there for you.

Any advice for finding a mentor or networking in general?
Just be yourself, don’t be afraid to say hi to new people, attending networking events, and don’t be afraid to ask questions.


  • Accessories price starts at $72
  • Ready to wear price starts at $132

Contact Info:

Image Credits
Skyline Picture Productions

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