

Today we’d like to introduce you to Amber Connor.
Hi Amber, we’d love for you to start by introducing yourself.
As a nutrition coach, I would always share healthy dessert and breakfast recipes with my clients to help them plan their meals. I didn’t want them to feel like they were on such a strict diet that they couldn’t stick to it. This is how I started creating healthy recipes for myself and others. My clients would always tell me that they appreciated me sharing it, but they would instead make it and pay me for it! Well, being a competitor myself, having a one-year-old, and working as a trainer and nutrition coach, I didn’t have time for much else! Fast forward to 2020, when COVID happened, I was working as a personal head trainer at a gym, had a one and 1/2 year old, and was pregnant with our second child. We had just found out it was a little girl a couple of days earlier when tragedy struck, and we lost her at 15 weeks! It was one of the hardest things I have ever been through. The world was shutting down, I had just lost my baby, and baking was the only thing that helped me through it. I started baking daily as a stress reliever and sharing it with family and friends. They started sharing it on Facebook and Instagram, and more and more people started reaching out to me, asking me if I could also bake for them. That is when SINLESS SWEETS was created! I wanted to help people stay on track with their diet and meal plans and give them healthy breakfast and dessert options that they could enjoy without feeling guilty about. I would get up each morning, fulfill orders, pack up my one-year-old, drive around, and deliver goodies to people when they couldn’t leave their homes. We did this most days, so I could help provide for my family when the gym was shut down, and I didn’t have an income coming in.
Can you talk to us about the challenges and lessons you’ve learned? Looking back, would you say it’s been easy or smooth in retrospect?
No, it hasn’t always been easy! Finding the balance between work life, mom life, trying to be the best wife I can, and running a brand new business hasn’t always been easy! I had never opened a business before, so it was an eye-opening experience for me!
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I started taking everyday recipes for cookies, cakes, dessert bars, and pastries and turning them into my healthy recipes. I changed the flour, sugars, and all the high-carb ingredients to make them healthy, sugar-free, low-carb, and keto. I love helping people and seeing them succeed in their weight loss journey. One of my favorite things about my job, though, is specializing in healthy, dairy-free, vegan, and gluten-free options so little kids with allergies who have never been able to have cake before can have cake on their birthday!
Do you have recommendations for books, apps, blogs, etc?
I love researching on Pinterest. I get A lot of my ideas from there. The fun part for me is the creative part of baking. I love taking everyday recipes and turning them into allergy-friendly desserts!
Contact Info:
- Website: www.sinless-sweet.com
- Instagram: @sinlesssweettreats
- Facebook: @sinlesssweettreats