Today we’d like to introduce you to Grant Broggi. Them and their team share their story with us below:
Grant Broggi is a Marine Officer, owner of The Strength Co., Starting Strength Coach, and a member of the Starting Strength Seminar staff.
Grant started lifting with barbells while in Military College to get stronger. It made sense to Grant that if he was stronger, he would be more resilient against injuries and the big barbell lifts seemed like a good a way to train the whole body at once.
In the Marine Corps, Grant became an Artillery Officer and was given his first platoon of men. He noticed that his 40 young men that were weak and prone to injury. They all lacked durability and were not ready for the rigors of combat.
Grant found the book Starting Strength and immediately began implementing the form and training outlines into his own workout. He had been training with barbells for years but never felt like he was reaching his potential. With Starting Strength, he finally found a process that provided real results. After 3 months of adjusted training, he was then able to squat 465lbs.
He began to train his Marines the same way and the entire platoon got stronger. Fewer trips to the medical officer, fewer dropouts on hikes, fewer shoulder injuries when carrying 80lbs packs. More confidence. Men learning that they could do things they thought were impossible. After Grant’s first deployment he found himself coaching hundreds of Marines on how to barbell train.
Grant eventually set up a gym in his home garage and began training civilians. Word of mouth spread from friends and family until the demand was great enough that he needed a gym and other full-time coaches. He opened The Strength Co. opened in late 2017 and now has two locations in Southern California.
We believe that in-person, live coaching is ideal for teaching the barbell lifts. Grant knows first-hand from training both Marines and civilians that people must be poked, prodded and YELLED at to get into position. He and his coaches do offer online training for those who do not live anywhere close to a Starting Strength coach.
His best personal lifts are a 505lbs Squat, a 256lbs Press, a 360 Bench Press, and a 560 Deadlift but his proudest accomplishment is convincing his mom and Dad to take control of their health by lifting.
In 2020 Grant began the production of Made in USA Barbell Equipment.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
The gym business requires constant communication with your clients and making sure that they have results. We started out really well but like many companies faced challenges with the pandemic. Memberships went from over 150 members down to 50 across two gyms. But we did not let that get us down, with our gyms temporarily closed we began making Made in USA barbell equipment and coaching live over zoom.
Appreciate you sharing that. What should we know about The Strength Co.?
We specialize on getting people stronger for their overall health. We use the basic barbell lifts such as the squat, press, and deadlift. We are known for our coaching abilities and for being able to help anyone get stronger, from kids to adults in their 80s.
So maybe we end on discussing what matters most to you and why?
For our coaching it’s that people learn how to become self-sufficient lifters. Physical strength is a requirement for survival. So, we not only want to help get you strong, but we want to prepare you to be able to stay strong for your whole life.
For our online retail side of the business, we are committed to American Manufacturing. From our T-shirts to our barbells everything is Made In USA.
Pricing:
- Online Coaching – $325/mo
- Online Intro to Barbells – $99
- Home Gym Package – $2,000-$5,000
Contact Info:
- Email: info@thestrength.co
- Website: store.thestrength.co
- Instagram: https://www.instagram.com/thestrengthco/
- Facebook: https://www.facebook.com/thestrengthco/
- Twitter: https://twitter.com/thestrengthco
