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Community Highlights: Meet Alex & Laura Sawyer of Sawyer Naturals

Today we’d like to introduce you to Alex & Laura Sawyer.

Hi Alex & Laura, we’d love for you to start by introducing yourself.
Thank you so much for having us! We are grateful to be here today to share our story! We live on a large homestead/farm north of Greenville, South Carolina where we craft all of our products as sustainably as possible while also raising much of what we eat. From a massive garden to chickens, goats, and pugs; our homestead is always a sight to see.

Our passion for healthy skin grew out of our desire to know where our food came from. After years of raising our own food, we started to realize that what we put on our bodies was just as important as the food we consume.

We also noticed that while there were many small businesses making skincare products, many lacked quality ingredients and didn’t help with the issues we had experienced with our own skin. That’s when we decided to start making our own.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
While we wish we could say that starting your own business was full of sunshine and rainbows. Entrepreneurship definitely comes with many speed bumps along the way.

From branding to marketing to filling out tax reports, it all falls squarely on our shoulders. There is no knight in shining armor coming to fill out mileage reports for us. One of the most rewarding things about working through these struggles is when you overcome an obstacle.

For example, one of the biggest struggles we’ve had to date was fixing an issue with our deodorant. We knew our deodorant was some of the best natural deodorant available but had consistency issues with it to the point where we almost gave up on making it for the public.

However, through lots of research, we were able to source a different set of ingredients to overcome the consistency issue we had. At the end of the day, while the struggle is real, the payoff is so rewarding knowing that we were able to overcome the obstacles set before us.

Thanks – so what else should our readers know about Sawyer Naturals?
We believe everyone should feel great in their own skin yet so many people struggle with insecurities because of their skin. From oily to dry skin or bouts with acne, when your skin doesn’t look fantastic you don’t feel fantastic and this can really hurt your self-confidence.

We totally understand how this feels and don’t think anyone should lack confidence because of their skin. This is exactly why we started Sawyer Naturals.

Soap was our gateway drug into the skincare realm. It honestly started as a hobby but as friends and family started to request more and more soap they also started asking if we could make other skincare products.

Knowing that many skincare companies hide harmful ingredients in their products we realized, if not us then who? This is when we decided to go all in. We dug in, studied, and researched to create the best all-natural skincare available.

While we still make the dopest soap around, Sawyer Naturals now makes pretty much any skin care product you can think of. From our natural deodorant, that actually works, to the best vitamin c serum available, we’ve tackled every skincare need.

Not to mention we never use any harmful chemicals in any of our products. We also, only use essential oils in our products so you can rest assured that you’ll never find any synthetic fragrances in Sawyer Naturals.

What does success mean to you?
Honestly, the greatest success we get to enjoy is the results that our customers have experienced. There is nothing better than knowing that our small business has impacted someone’s life. At first, this seemed rather insignificant but we’ve realized how many aspects of life can be impacted by how you feel in your skin.

Just recently one of our customers reached out and shared that their husband had been battling with adult acne on his forehead, she said they have a cabinet full of products that weren’t working. They bought our ultimate face package and she came back to tell us how it has completely helped her husband’s acne clear up. She said he has been telling everyone about our products because it has changed the way he feels in his skin, and his confidence is back!

And then there’s this review that really made us realize what a difference we’re making. “The kindest people, and the best products! Their skincare has completely changed my complexion! I am getting married soon and can’t tell you how much it means that I get to present myself to my future husband clean-faced. Outer beauty isn’t everything, but man it is nice to feel confident and excited about showing him that new beauty!”

At the end of the day, the fact that we get to help people really is what gives us that sense of success. It also drives us to continue to grow so that we can help even more people feel confident about their skin!

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