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Meet Whitney Brown of Sumter, SC

Today we’d like to introduce you to Whitney Brown

Hi Whitney, please kick things off for us with an introduction to yourself and your story.
Starting a business during a pandemic was a daunting task, but I took the leap and launched Total+Beauty, a lip gloss line and cosmetic business. Not only do I sell my own retail products, I also offer wholesale options for aspiring entrepreneurs who want to start their own lip gloss brands. I’m proud to say that I have helped over 100 people turn their dreams into reality. The success of my business has been overwhelming and I am grateful for the positive reviews on the quality of my lip gloss. Every product is made in-house and formulated by me, ensuring the best results for our customers. As our brand continues to grow, we remain dedicated to our mission of helping individuals achieve Total+Beauty, both inside and out. With a variety of shades to choose from, our moisturizing and highly pigmented lip gloss is just the beginning. We believe that true beauty is a combination of confidence and self-love, and our equation for Total+Beauty is a testament to that belief. As we continue to expand, we will always prioritize our customers and their journey towards becoming the best version of themselves.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I can say so far I haven’t had any problems with customers . Creating my formula I would say has been trial and error but well worth it because my formula is perfect now.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I formulate lip gloss. I offer different colors of all shades. Customers want smooth, hydrating lip gloss with pigment that will show on their lips . I love doing lip gloss lines for little girls and teens because I’m able to experiment with fun bright colors and pigments . When a customer lets me be create I’m able to create something very special.

What’s next?
My future plans for totalplusbeauty.com is to offer more cosmetic options. I also would like to teach classes showing others how to formulate their lip gloss.

Pricing:

  • I have a starter wholesale lip gloss option 5 for $10
  • Retail lip gloss is $7.99
  • Other other whole options are $100+

Contact Info:

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