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Meet Tye Grisel of Digital Mayhem

Today we’d like to introduce you to Tye Grisel.

Hi Tye, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I grew up in a small town in central Illinois and moved to Texas as a teenager. I spent about 20 years in the restaurant industry, which taught me a lot about people, hard work, and creativity under pressure. But deep down, I always had a technical and creative side I was the guy who wanted to know how everything worked and how to make it better.

That curiosity eventually led me into internet marketing. After working for a company in the space, I realized I could build something of my own and that’s how Digital Mayhem was born.

My love for technology really took off when I got into the drone business. I was paying too much for video editing, so I spent countless nights on YouTube teaching myself how to do it. Once I got the hang of it, I was hooked. From there, I dove deeper into automation, AI, and creative tech and I’ve never looked back.

Now, as the founder of Digital Mayhem, I use AI every single day. It’s become part of how I think, work, and create. I love helping other business owners harness technology to grow faster, work smarter, and stand out in their markets.

Because in digital marketing, if you ain’t first, you’re last.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
There have definitely been challenges learning new software on my own, figuring things out the hard way, and balancing it all while raising a family. But every late night and every lesson has been worth it. The freedom I have now the ability to create, build, and spend time with the people I love makes it all worth it.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I manage social media and create content for businesses that don’t have the time or team to do it themselves. By leveraging AI and automation, I’m able to operate as a small team with the output of a full-scale marketing department.

What I’m most known for is my ability to take the tools I have and use them to solve a wide range of problems often in ways others haven’t even thought of.

What I’m most proud of is that I’m completely self-taught. Every skill I’ve built in tech, marketing, and automation came from curiosity, persistence, and a genuine love for learning.

What truly sets me apart is my creativity the way I can see a challenge from a different angle and come up with a solution that most people wouldn’t even consider.

What matters most to you?
Family is my first priority. As long as I know they are taken care of then I know things will be ok.

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