Today we’d like to introduce you to Isabela Iurovski
Hi Isabela, please kick things off for us with an introduction to yourself and your story.
My journey into the digital space began when I was 15, starting as a micro-influencer and launching my own online clothing brand. From creating content to handling the entire branding process, I quickly realized my passion for marketing and social media. One of my early reels for the brand reached over 900k views, which sparked my love for content creation and the power of storytelling.
Today, with over 200k followers across platforms like Instagram and TikTok, I continue to share fashion, beauty, and lifestyle content. I’m also the founder and CEO of HERway, a Gen Z-focused newsletter inspired by the early 2000s women’s magazines. HERway is all about empowering young women with the latest trends, fashion, and beauty insights. With weekly updates, it’s become a must-read for my audience.
In addition to content creation, I specialize in social media strategy and influencer marketing, but what truly drives me is helping small businesses succeed. I consider myself the best friend of the brands I work with. I love working closely with them, helping them grow through tailored strategies that highlight their unique voice and connect with their target audience in meaningful ways. I take pride in becoming an extension of their team, understanding their values and goals, and crafting strategies that make them stand out in the market.
Whether through my newsletter or consulting, my mission is to support brands—especially small businesses—and help them thrive in the digital world. I’m passionate about turning my clients’ dreams into reality, using my experience and expertise to guide them every step of the way.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It hasn’t been a smooth road, and like many entrepreneurs, I’ve faced my share of challenges. In the beginning, juggling multiple roles—content creator, marketer, and customer service—was overwhelming. Learning to scale my business while maintaining authenticity with my audience was one of the toughest parts.
Helping small businesses stand out in an oversaturated market has also been a challenge. With limited resources, it takes a lot of creativity and innovation to drive engagement and build brand loyalty. Another struggle has been managing my own growth and ensuring I didn’t burn out. As my platforms grew, so did the demands on my time, and I had to learn how to balance everything without losing sight of my goals.
Despite these bumps, every challenge taught me valuable lessons in resilience, adaptability, and staying true to my vision.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a content creator with over 200k followers across Instagram and TikTok, where I focus on fashion, beauty, and lifestyle, mainly for a Gen Z audience. I’m also the founder and CEO of HERway, a weekly newsletter inspired by early 2000s magazines, which covers fashion, trends, and empowering content for young women.
I specialize in social media strategy and influencer marketing, helping brands—especially small businesses—build a strong online presence and connect authentically with their audience. What sets me apart is my ability to deeply understand a brand’s voice, values, and goals, and craft strategies that truly resonate with their target audience. I like to think of myself as the brand’s best friend, providing personalized support and guidance.
I’m most proud of the impact I’ve had helping small businesses thrive. Watching them grow and succeed through creative, tailored strategies is incredibly rewarding. Additionally, I’m proud of the community I’ve built through HERway, empowering women through relatable content and keeping them updated on the latest trends in a fun and engaging way. My hands-on approach, authenticity, and ability to create meaningful connections are what truly set me apart.
How do you think about luck?
Luck has played a role in both good and challenging ways throughout my journey. On the positive side, I’ve had moments of good luck where opportunities came unexpectedly. For example, one of the first reels I posted for my clothing brand went viral, reaching over 900k views. That moment really kickstarted my interest in content creation and gave me a platform to build from. It was the kind of visibility that many creators work towards, and I’m grateful it happened early in my journey.
But luck hasn’t always been on my side. Like many small business owners, I’ve faced setbacks beyond my control—trends changing quickly, algorithms shifting on social media, and moments where hard work didn’t immediately translate into success. There were times when I felt like I was hitting a wall, and no amount of effort seemed to make a difference. However, I’ve learned that while luck can open doors, consistency and adaptability are what sustain growth over time.
Ultimately, I believe luck can give you a push, but it’s what you do with those moments that matters. Staying prepared, learning from setbacks, and continuously evolving are what have helped me make the most of both good and bad luck in my career.
Pricing:
- Content creation for brands- tiktok videos or reels $50,00
- Social media packages starting at: $250
Contact Info:
