Today we’d like to introduce you to Alex Attaway.
Hi Alex, please kick things off for us with an introduction to yourself and your story.
Growing up my Grandaddy began teaching me all about farming, whether that be working with and raising livestock, and growing fresh vegetables for the family. He taught me the joys, the struggles, and the discipline to grow animals and plants, and It became my passion. While I attended Clemson studying Agricultural Mechanization and Business I began growing vegetables in summers to help pay for my time there. Upon graduation I began working with a local chicken producer, as well as expanding my own customer base and production. I slowly grew until there was an opportunity for me to work in my father’s business which allowed me to spend more time on the farm and with my family. Now I am able to grow and produce more than I ever have, and look to teaching my kids the joys, struggles, and the discipline to grow fresh produce for our family and many others.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
As with anything there are challenges. Pests, disease, and weather events affect my production, but I have found the hardest challenge to navigate is the balance between doing the things, and the time it takes, to be successful at farming, and spending time with my family.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
We grow a wide range of seasonal produce. We pride ourselves on being the freshest produce you can by. We harvest every morning, and it goes from the field straight to our stand where we sell out of, which is on the same property as the farm. We harvest when our produce is ready, not when it’s most convenient, or will give us a longer shelf life (Ex. Red Tomato vs. Pink tomato).
We have selected our varieties based on the taste of the produce, We do not compromise our taste for ease of growth, shelf life, or yield potentials. Our goal is to show people what truly fresh produce is.
What does success mean to you?
A success comes in many forms for me. Success is watching my children enjoy the fresh cucumber off the vine. Success is talking to my customers about why the always come back. Success is picking that first bushel of tomatoes for the season. Success is when I find the joy of growing good food.
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