Today we’d like to introduce you to Tiana Hyde.
Hi Tiana, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My journey as an artist and designer didn’t come from a polished plan—it came from survival.
I didn’t set out to build a brand. I was in a dark place mentally, and creating was the only thing that gave me a sense of purpose. What became my first collection, Groove, started as an unfinished painting—just something I made to feel again. Then someone asked to wear it on a shirt, and that one moment changed everything.
From there, Groove grew into something I never expected. I started painting on denim, reworking thrifted pieces, and making one-of-one garments that felt raw, personal, and full of emotion. I was hand-delivering orders, designing on the beach, sending invoices from random spots—just chasing that feeling of alignment.
There was a time I had to step back to take care of my mental health. But even during that pause, I was reflecting, reimagining, and dreaming about what Groove could become.
Now, I see myself as more than a designer—I’m a storyteller. I use fabric the way some people use words. My pieces hold rhythm, emotion, and soul. They speak when I can’t. I’ve had the chance to show my work in the community, collaborate with other creatives, and build something people actually connect with. And that’s what keeps me going—knowing that what I make can move people, because it was born from something real.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not a smooth road. In fact, it’s been anything but straight. That’s kind of the theme of my journey.
Groove came out of a really dark place. I was struggling with my mental health, unsure of my direction, and just trying to stay grounded. I didn’t set out to create a collection—I just needed something to hold onto. Art became that space for me.
Even when things started picking up—shirts were selling, the community was showing love—I still hit moments where I had to pause. I’d get burned out, overwhelmed, or just mentally drained. It was hard knowing I had something powerful, but not always having the capacity to carry it forward.
I’ve done everything on my own. Designing, creating, promoting, shipping. It’s fulfilling, but it takes a lot. Trying to build something real with limited resources and emotional energy isn’t easy.
There’s also been pressure to perform. To move faster. To chase success on someone else’s timeline. But I’ve had to remind myself that my pace is enough. I may slow down. I may pivot. But I’m still moving. Every detour has only added depth to the story.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m a visual storyteller working at the intersection of art, fashion, and design. I blend bold, abstract expression with intuitive, strategic thinking to create work that resonates both emotionally and visually. Whether it’s one-of-one fashion pieces, digital experiences, or brand identities, my goal is always the same: to make people feel something.
My background is layered…I’m part artist, part designer, and part marketer. I’ve been drawing since daycare, later inspired by artists like Picasso and Keith Haring. Their fearless use of color and form deeply influenced the way I create. What started as simple doodles grew into abstract paintings, which eventually led to my concept collection, Groove—a project that helped me turn personal struggle into wearable storytelling.
Today, I focus on building immersive visual experiences through UX/UI, brand strategy, and fashion. I’m known for vibrant color, emotional depth, and the ability to translate complex stories into soulful, tangible design.
What I’m most proud of is turning pain into purpose. I’ve built something from the ground up that reflects who I am and connects with others. I’m not just creating to make things look good—I’m creating to heal, to connect, and to challenge the norm.
What sets me apart is my balance. I lead with emotion but move with structure. I can be deep in an abstract painting one day and designing a user interface the next. I bring both intuition and intention to every step of the process.
Is there anyone you’d like to thank or give credit to?
First and foremost, I give all glory to God—the Master Creative Director. Everything I understand about creativity, alignment, and intentionality flows from Him. I believe I create because I was made in His image. In that way, I’m His twin—an artist with purpose, not randomness.
In one of the stories from my upcoming book, I talk about “God Father,” this divine spirit who placed the stars and gave each one a unique path, even the ones that didn’t shine as brightly at first. There’s a line that says, “The stars that live closest to The Heart are the ones who struggle to shine, but they’re the ones who hold the most love.” That’s me. That’s where I come from. God didn’t just give me creativity—He gave me depth. I carry that with me in every piece I create.
I’ve also been shaped by some beautiful souls along the way. My grandfather, Warren Hyde, was one of the first artists I ever watched in action. He’d sketch tiny trees on napkins, teaching me how quiet and meditative creation could be. My uncle, Clement Roach, would mail me geometric coloring pages and ask me to send them back for critique. That small act taught me discipline, detail, and pride in my work.
My mom, Claire Roach-Hyde, supported my ideas I had in the early stages. From buying materials to modeling the first Groove pieces, she helped me turn art into a business—long before the vision was fully clear.
And I’ll always honor Patricia Brower, my elementary school art teacher. She introduced me to legends like Picasso and Keith Haring. I still remember how she let us recreate their work and made us feel like we were part of something bigger. That changed everything for me.
These people, along with God’s guidance and grace, are the pillars behind the artist I’ve become.
Pricing:
- Groove Collection • $30 – Print • $35 – T-Shirt • $45 – Sweatshirt • $50 – Hoodie
- Custom Commissions • Pricing varies based on dimensions, medium, and complexity • Inquire via email or Instagram for quotes
- UX/UI Website Design • Packages range from $1,444 – $3,444 • Includes custom design, brand alignment, and full user experience strategy • Payment plans available
Contact Info:
- Website: http://linktr.ee/tianalux
- Instagram: http://instagram.com/tianaluxart/
- Facebook: https://www.facebook.com/people/Tiana-Lee-Hyde/100085626384145/
- LinkedIn: http://linkedin.com/in/tianahyde/
- Youtube: https://www.youtube.com/@TIANALUXTALKS
- Other: http://instagram.com/tianalux/
Image Credits
All images featured are original works created, styled, or captured by Tiana Hyde unless otherwise noted. Select photos may include contributions from collaborators, models, or photographers involved in the Groove project and affiliated campaigns. Special thanks to everyone who helped bring the vision to life.
