Today we’d like to introduce you to Tiffany Crawford.
Hi Tiffany, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My journey in the jewelry industry began long before I officially joined the family business. I’m proud to be a third-generation part-owner of Garris Jewelers in Lancaster, SC, working alongside my dad to continue what my grandfather started back in 1980.
My grandfather not only founded the store—he sparked my love for the craft. He taught me how to string pearls, a delicate skill that connected me to the artistry and tradition behind fine jewelry. My grandmother, equally influential, passed down her knowledge of bookkeeping, showing me the heart and hustle that keeps a small business thriving.
What I love most about this work is being a part of life’s biggest moments—engagements, anniversaries, birthdays, and “just because” celebrations. There’s nothing like helping someone find the perfect piece to mark a milestone. It’s more than jewelry—it’s memory-making, and I’m honored to play a role in that every day.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not fully. We faced Covid and overcame it with thanks to our customers who still supported us.
As you know, we’re big fans of Garris Jewelers. For our readers who might not be as familiar what can you tell them about the brand?
The Jewelry Store was started in the 100 block of South Main Street in downtown Lancaster, SC in 1904 by D.L. Robinson. In the 1940’s, the store was moved to 223 South Main Street, Lancaster. D.L. Robinson Jewelers was a full service retail establishment selling diamonds, colored stones, gold, silver and platinum jewelry, China, Crystal, and Silver gifts, Bibles, and school supplies. They also had a jewelry repair service. In 1967, the Robinson Family sold the business to Mr. John W. Darden of Conway, SC. In 1973 Jerry Garris was hired to manage the store. In 1980 Jerry and Mary Garris purchased the store.
In 1985, Larry Garris started working at Garris Jewelers learning repair work and sales. Jerry Garris retired in May 2005 and Mary retired in October 2016, leaving the store in the capable hands of Larry and Annette Garris and their daughter, Tiffany Conrad. In June 2019, Annette Garris passed away. Now, Larry and Tiffany own the store together.
Garris Jewelers is still a full service Jewelry Store for Lancaster and surrounding areas.
We are members of the Independent Jewelers Organization (IJO), Lancaster Chamber of Commerce, South Carolina Jewelers Association.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Dream big, the world isn’t on a budget. Always keep going no matter how many times you fail or feel like you are failing. Put in the late nights and hard work to see the benefits/ success come from it.
Starting out I wish I knew that there are going to be people who won’t support me because of it being me but there are ten more people who will support you because it’s you.
Contact Info:
- Website: https://garrisjewelers.com
- Instagram: https://instagram.com/garrisjewelersllc
- Facebook: https://facebook.com/garrisjewelersllc
- TikTok: https://www.tiktok.com/@garrisjewelers
