Today we’d like to introduce you to Shannon Howard.
Hi Shannon, thanks for joining us today. We’d love for you to start by introducing yourself.
I’ve always felt most at home in nature. From a very young age, animals and the natural world were where I felt grounded, understood, and connected to something greater. That connection shaped my career, leading me into the field of conservation working as a biologist and animal care professional for over two decades. At the time, this felt like a clear expression of who I was — helping to protect something I loved and believed in so deeply.
What I didn’t fully understand then was how much of my identity was wrapped around that role. Nature gave me a sense of belonging and meaning, but it was also where I placed my sense of purpose and worth. I believed the planet needed saving, and I was determined to do all that I could.
Everything began to shift when I faced a personal health challenge that forced me to slow down and look inward. What started as a search for physical healing opened the door to something much deeper. I was led down a path exploring the mind–body–spirit connection, and realized that the balance I had always sought in the natural world was something I needed to restore within myself.
That realization changed how I saw everything — my work, my beliefs, and ultimately, myself. I came to understand that healing doesn’t come from fixing or saving something outside of us. It comes from remembering who we are beneath the roles we’ve built our lives around.
Today, as a Soul Channel, Hypnotherapist, and Sacred Coach, I support others through that same process of remembering — helping them release what no longer fits, reconnect with their inner wisdom, and move forward from a place that feels aligned and true to who they are.
Looking back, my path makes sense in a way it couldn’t have at the time. It’s been a gradual weaving together of science and spirit, intellect and intuition, humanity and the Earth — and I am humbled and grateful for every step.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
My biggest obstacle has been myself. I latched onto that story that the planet was in jeopardy and made the choice to do whatever I could to save it at a very young age. When someone would ask what I wanted to be when I grew up, I would proudly say, an environmentalist. I had tunnel vision on this goal and stubbornly set my path to achieve it. Without realizing it, I built my identity on the belief that the world was on my shoulders. Protecting something I loved so deeply became my way of proving my value.
Over time, the weight of what I had taken on — and the impossible expectations I placed on myself — began to take its toll. I developed rheumatoid arthritis… my body, under a constant state of stress, began to attack itself. Desperate to find a cure, I explored every possible avenue for healing and was led down a path that ultimately changed the course of my life. Along the way, I began to question who I was at my core and for the first time, the identity I had created for myself began to crumble. This was by design.
As I continued to learn more about who I really was, the career I had devoted my life to began to feel different. The sense of belonging I had felt there started to fade and I began to disconnect. A part of me grieved — I had grown up in that organization. It shaped me, taught me, and allowed me experiences I will always be grateful for. Leaving felt bittersweet, like leaving home to go off to college — a push/pull between comfort and the future I could feel calling. I left feeling relief and excitement, but it wasn’t until after I stepped away that the real unraveling began.
The roles I had built my identity around — biologist, conservationist, sea turtle volunteer — were roles I felt made me valuable: smart, admired, understood, someone making a difference. They were armor. And as the illusion began to fall away, I could finally see what was underneath.
There were countless times where I questioned this new path. Part of me wanted to turn away from it, because stepping into something so unfamiliar felt terrifying. I worried about being judged, misunderstood, or even losing people I loved. Choosing a direction no one expected from me required a level of vulnerability I hadn’t known before. But little by little, something in me grew stronger. I began to see that everything I had experienced — every role, every lesson, every challenge — had been laying the foundation for what was coming next. Trusting that — and the choices I had made — allowed me to feel free again, like the version of myself I had turned away from years ago to pursue that huge goal.
This journey hasn’t been easy. I faced myself in ways I never expected — the fear, the doubt, the vulnerability of being fully seen. There were moments I questioned everything, but each step brought me closer to who I had always been beneath the roles and expectations I placed on myself. As I shed those layers, I began to recover parts of myself I didn’t realize I had abandoned. I was reclaiming my inherent value. I’m still growing — there’s always more to learn — but I am more aligned, more fulfilled, and more myself than I have ever been.
Looking back, I wouldn’t change a single moment. Each experience has brought me closer to my authentic self — and this is what guides me forward in everything I do today.
I’m still that little girl wanting to serve the planet… but now I understand that the way I can make an even greater difference is by embracing who I truly am — and this gives others permission to do the same. When we release the weight of the stories, expectations, and roles that keep us small, we create a ripple. And that ripple touches our families, our communities, and the world around us — naturally and effortlessly — simply by being who we have always been underneath it all.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
My business was created from my own journey — shaped by the modalities that supported me through pivotal transitions in health, career, and identity, and informed by the unique way I’ve integrated them through lived experience.
As a Soul Channel, Hypnotherapist, and Sacred Coach, I support people during periods of deep transition — moments when identity shifts and familiar roles no longer fit. Many find their way to me during a career change, the end of a relationship, an empty nest, a significant health challenge, or a loss that leaves them questioning who they are and what comes next. My role is not to provide answers, but to guide people back to the clarity, confidence, and inherent worth that already exist within them.
I offer Sacred Coaching, Regression Hypnosis, Quantum Healing Hypnosis Technique (QHHT), Pet Soul Connection, Totem Animal Embodiment, and both virtual and in-person group offerings. Each service provides a different pathway, designed to meet clients exactly where they are and support what they need most in that moment.
What sets my work apart is the integration of science, soul-level wisdom, and nature’s intelligence into a single, grounded approach. My background as a biologist shaped how I understand the world — with curiosity, reverence, and a deep awareness that everything is connected. As a Soul Channel, that understanding has expanded, allowing guidance to come through in a way that is both intuitive and deeply practical, always aligned with each client’s unique path.
Across all of my offerings, the common thread is simple: I help people return to themselves. Whether through coaching, hypnosis, or connection with animals and nature, the purpose is always the same — to reconnect individuals with who they truly are beneath the roles, expectations, and stories they’ve outgrown, so they can move forward with clarity, confidence, and a deeper sense of belonging to themselves and the world around them.
I’m most proud that my brand reflects this path — transforming my own challenges into a meaningful pathway that genuinely supports others in rising into who they have always been, free to create a life they truly love.
Is there any advice you’d like to share with our readers who might just be starting out?
We grow up believing that fitting in will keep us safe — that if we look the part, meet others’ expectations, or follow the rules, we’ll be accepted and successful. But the truth is often the opposite. The very thing that makes you different… is precisely why you’re here.
Your natural gifts are usually the ones that feel effortless, the ones that light you up, the ones that give you butterflies because they feel both exciting and uncomfortable… possibly even a little scary. And that discomfort is important — it often points directly to the fear beneath it: fear of being judged, misunderstood, rejected, abandoned or of failing before you even begin.
But in my experience, those fears are rarely truth. They’re stories we created, walls we built to protect us, “evidence” that dissolves when we take that step into the unknown.
So my advice is this:
Lean into the thing that feels the most like you — especially if it scares you.
Not recklessly, but honestly. Gently. With curiosity.
Because when you stop trying to fit into boxes that were never yours and allow yourself to embody what makes you different, something shifts.
You rise.
You free yourself.
And life becomes far less forced or performative—not because everything gets easier, but because you’re no longer fighting your own nature.
Your uniqueness isn’t something to overcome.
It’s the path forward.
Pricing:
- Sacred Coaching Session: $188 (programs also available)
- Regression Hypnosis Session: $222
- Quantum Healing Hypnosis Session (QHHT): $222
- Pet Soul Connection Session: $122
- Totem Animal Embodiment Session: $88
Contact Info:
- Website: https://www.shannonmhoward.com
- Instagram: https://www.instagram.com/shannonsoulchannel/
- Facebook: https://www.facebook.com/profile.php?id=61558227488413
- Other: https://shannonmhoward.setmore.com
