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Daily Inspiration: Meet Andrea Serrano

Today we’d like to introduce you to Andrea Serrano.

Hi Andrea, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I am a lifestyle blogger, wardrobe stylist, producer, brand developer, creative director, TV and event host, and small business champion. Based in Charleston, South Carolina, I help clients successfully position their lifestyle brands in the local and global markets through content creation and social media.

My career in fashion began in the early 90s in Miami and then NYC, where I assisted celebrity stylists working on major ad campaigns for brands such as Victoria’s Secret, Levi’s, GAP, and Tommy Hilfiger; styling for Jennifer Lopez, Prince, The Rock, Janet Jackson, the cast of Sex in the City, Cindy Crawford, and Christie Brinkley.

Eventually, I developed my own clientele with major brands including Maybelline, L’Oreal, Nautica, Sony, J Records, Electra, Getty Images, and more. I was also the in-house stylist for editorial spreads at Maxim, Stuff, and Blender magazines, and worked with high-profile clients such as Sienna Miller and Ines Rivero and music artists such as Ludacris, Amerie, and Marc Anthony.

In 2004 I moved to Charleston, South Carolina with my husband Gustavo, where I opened the city’s first streetwear boutique B’zar and sneaker boutique Suite Sole. After five years in retail, I closed my shop and became the Costume Buyer for Army Wives Lifetime’s #1 rated show. From there it was a natural transition back to freelance styling and I launched my blog in 2013. My blog covers fashion, food, travel, home décor, and family. I’ve also appeared on a regular fashion segment called “Fashion Friday’s” on the local ABC lifestyle show, Lowcountry Live. My passion is helping people experience the transformative magic of fashion and design in their everyday lives. As a trusted influencer and stylist in Charleston, I continue to work with both local and national brands on small- and large-scale productions.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Once I realized my worth the road got smoother. When I felt fear and doubt, I didn’t always make the right decision. Now that I value myself more I’m getting my dream clients and jobs that are so fulfilling.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I wear many hats and I’m multi-passionate so there is a lot of crossovers with my skills and services. Brands hire me to produce content for them. I cast the models, secure the location, hire the photographer, videographer, and provide wardrobe and prop styling. After working in fashion and photoshoots for over 20 years I still find my job exciting because I’m constantly working on new projects with different creative teams. I’m proud of the tone I set for my shoots. We are always having fun, laughing, dancing, bonding, and creating memories. I want people to walk away from my shoots thinking – “That was so much fun, I can’t wait to do this again!”

Giving back is one of the most fulfilling part of my job. I recently hosted a Fashion Summer Camp for the Be a Mentor program. I brought in guest speakers and I worked closely with the kids to create their own imaginary brand. They learned how to sew, walk the runway, and what it’s like to be an entrepreneur firsthand.

How can people work with you, collaborate with you, or support you?
As a brand, they can hire me to create content for them and they can also hire me to promote them on my social media. As a fellow creative, we can team up on a project to create content for a brand. I’m always looking for models, photographers, videographers, locations, fashion, and accessory designers.

Contact Info:

Image Credits
Libby Williams
Nicole Mickle
Southern Vintage Photography
Danielle Defayette
Peter Frank Edwards

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