Today we’d like to introduce you to Sophia Edens
Hi Sophia, so excited to have you with us today. What can you tell us about your story?
I launched thecontentfoodcritic.com in January 2022, shortly before graduating from Coastal Carolina University with a degree in English. My education, combined with a lifelong love of food and writing, shaped the way I approach restaurant reviews—not just as a critic, but as a storyteller. While affordability means something different to everyone, I believe dining out shouldn’t be a luxury reserved for a few. My goal is to guide my audience through the most appetizing meals that match their affordability, ensuring that great food is within reach for all.
Originally from Maryland, I grew up surrounded by the rich flavors of Eastern Shore cuisine. Now based in South Carolina, I’ve immersed myself in the local food scene, continuously studying the work of renowned critics like Ruth Reichl and Gael Greene to refine my own perspective.
Over the past three years, my platform has grown to reach thousands of readers, and my Instagram, @thecontentfoodcritic, has built a strong following of food lovers who trust my opinion.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
My path as a writer hasn’t been the easiest. Stepping into the world of food media meant pushing myself far beyond my comfort zone, constantly learning, and proving myself in ways I never imagined.
One of the most defining moments in my journey was working as a production assistant on the Myrtle Beach episode of Moveable Feast by Relish. That experience in the behind-the-scenes world of food television deepened my understanding of how food stories are crafted for an audience. It reinforced my passion for food journalism and strengthened my commitment to sharing authentic, well-researched restaurant reviews.
As a freelance writer, one of the biggest challenges has been the financial burden that comes with maintaining high industry standards. I’ve always believed in holding myself to the same level of professionalism as renowned critics, even when it raises eyebrows. For me, fairness is key—before passing judgment on a restaurant, I strive to fully understand it, which often means multiple visits, dining anonymously when possible, and refusing to let external influences sway my reviews.
This commitment is inspired by Craig Claiborne, who set the gold standard for food criticism. His dedication to independence and fairness reshaped the industry, and I aspire to follow in those footsteps. Ultimately, my goal is to work for a major publication, much like The New York Times.
The road hasn’t been smooth, but I wouldn’t have it any other way. Every challenge has shaped me into the writer I am today, and I know that pushing forward with integrity will only open more doors in the future.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Beyond my blog, I also work as an advertising executive at My Horry News, where I help local businesses develop marketing strategies to grow their brands. Sales can often feel aggressive, but I take a different approach—I focus on communication, problem-solving, and adaptability. I work closely with my clients, ensuring they feel heard and supported. If something isn’t working, I don’t just move on; I strategize and refine until we find the best solution. Marketing isn’t easy, and it can be discouraging at times, but my passion for helping businesses thrive keeps me motivated.
What sets me apart is my commitment to authenticity and storytelling. Whether I’m reviewing a restaurant or developing an advertising campaign, my focus is on building authentic connections.
Any advice for finding a mentor or networking in general?
One of the biggest resources for me has been the Little River Chamber of Commerce. Through their networking events, I’ve been able to connect with experienced professionals who offer guidance, support, and valuable insights. I’m also an active member of Grand Strand Young Professionals, which has provided even more opportunities to collaborate, learn, and build strong connections with other driven individuals in the area.
Beyond in-person networking, I’ve found incredible success through Facebook groups and Instagram group chats organized by content creators across the globe. Engaging with other food writers and entrepreneurs in these spaces has provided inspiration, collaboration opportunities, and a sense of community. Putting the social aspect back into social media has been crucial to my blog’s growth—it’s not just about posting content but also about genuine engagement, sharing knowledge, and supporting others.
For anyone looking to network or find a mentor, my best advice is: Be proactive. Don’t wait for connections to come to you—seek out industry groups, events, and online communities. Engage with intention. Networking isn’t just about collecting contacts; it’s about building real relationships. Offer value. Whether it’s sharing your experiences, supporting others’ work, or contributing to discussions, giving back is just as important as receiving. Stay open to learning. Mentorship can come in many forms—it doesn’t always have to be a formal relationship. Sometimes, the best insights come from casual conversations with people who’ve been where you want to go.
Contact Info:
- Website: https://thecontentfoodcritic.wordpress.com/
- Instagram: https://www.instagram.com/thecontentfoodcritic/
- Facebook: https://www.facebook.com/thecontentfoodcritic
- LinkedIn: https://www.linkedin.com/in/sophia-edens/
- Other: https://moveablefeast.relish.com/episode-910/
