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Conversations with Misty Sisk

Today we’d like to introduce you to Misty Sisk

Hi Misty, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I have always had a passion for candles and wax melts, finding joy in their soothing scents and warm ambiance. When my boyfriend expressed a desire to see me pursue my entrepreneurial dreams, it inspired us to take the plunge and start our own venture together. In June 2024, we proudly launched Misty’s Wicks & Wax Co. His unwavering support has been crucial in this journey and we have both found excitement in connecting with so many new people through our business. Although it’s hard work, we are thrilled to see tangible progress and growth. Our ultimate goal is to open a storefront one day where we can share our passion for crafting high-quality luxury candles and wax products. Each item is carefully handcrafted and poured locally in Loris, South Carolina which ensures that our customers receive the finest products infused with our love for this art.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Navigating the candle market has presented us with a unique set of challenges as we strive to build and establish a recognizable brand. The industry presents us with a plethora of competitors, each offering a wide array of scents, designs, and price points; this makes it difficult to differentiate ourselves from our competition. Additionally, understanding consumer preferences in an ever-evolving market landscape proves to be a difficult obstacle. The rise of eco-conscious buying habits has also pushed us to rethink our sourcing and production processes to align with sustainable practices which can sometimes complicate our supply chain. Furthermore, effectively reaching and engaging our target audience amid the noise of digital marketing poses an ongoing challenge. Yet, each obstacle presents an opportunity for growth and innovation, guiding us towards a clearer understanding of our brand identity in the competitive candle industry.

Can you tell our readers more about what you do and what you think sets you apart from others?
As an EMT with First Choice Ambulance Service, my work ethic is built on a foundation of commitment, compassion, and professionalism. I prioritize patient care above all else, ensuring that every individual receives the highest standard of service during critical moments. My dedication to teamwork allows me to collaborate effectively with colleagues and healthcare professionals, therefore, creating a seamless response to emergencies. I approach every shift with a strong sense of responsibility, always prepared to face the unpredictable nature of our work. Continuous learning is a key aspect of my work ethic; I actively seek opportunities for professional development to enhance my skills and knowledge in emergency medical services. Ultimately, my goal is to make a positive impact in the lives of those we serve, embodying the values of First Choice Ambulance Service with every call.

Is there anything else you’d like to share with our readers?
My boyfriend and I are passionate certified beekeepers and we are dedicated to protecting the invaluable honey bee and promoting their ecological importance. We take great pride in our commitment to these remarkable pollinators, understanding their critical role in our ecosystem. In our craft, we thoughtfully combine honey bee wax with coconut wax to create a range of all-natural products that respect both the environment and the health of our customers. This blend not only enhances the quality and scent of our offerings, but also serves as a testament to our dedication to sustainability and natural living. Every product we create reflects our love for bees and our mission to support their well-being, all the while, providing our community with healthy, eco-friendly alternatives.

Pricing:

  • 9oz. Candles $12.00
  • 2.5 oz. Melts $6.00
  • 2oz. Room Spray $4.00
  • 4 oz. Room Spray $8.00

Contact Info:

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