Today we’d like to introduce you to Gloria Anderson.
Hi Gloria, we’d love for you to start by introducing yourself.
Trendy Twist Boutique currently located at 182 W. Evan Street, Florence, South Carolina (Downtown Florence)was created by mother and daughter duo Gloria D. Anderson and Shereca R. Anderson. For eleven years the pair have dreamed about opening a boutique that exemplify classy and timeless fashions for every woman. Shereca(daughter) and Gloria (mother) are passionate about their love for fashion and sharing it with others. For years their idea was just on paper, but on May 5, 2018 the duo opened their first store front at 910 S. Cashua Drive, Florence, South Carolina and began to build their customer base in their hometown through tradeshows, social media campaigns and mailers. Weeks later they also launched their online platform TrendyTwistBoutique.com to provide the same offerings to the world.
Gloria’s interest in fashion first came about right after high school when she worked at a downtown department store, surrounded by other high-fashion retailers. It wasn’t unusual for her to swing by and pick up a new outfit after work from a neighboring store. As Shereca grew up and moved to Atlanta shortly after college, she was introduced to high-end designers and also fell in love with fashion. The ladies found themselves switching clothing and accessories with each other for multiple occasions. It was this act of swapping styles that sparked the idea for their boutique that would cater to women of all age ranges! Both Gloria and Shereca prefer timeless, classic outfits that never go out of style…both believe in quality fashions and do not like to wasting money on fast fashions. Both know from experience that quality clothing cared for properly can last ten-fifteen years.
Trendy Twist Boutique always has you coverd! They offers a mix of contemporary and timeless fashion for various occasions, from casual wear, work wear and semi-formal attire. They offer clothing for a variety of body types and lifestyles, selling everything from closet staples to gorgeous statement pieces. They also carry an array of casual footwear to pair with your favorite pair of jeans, as well as heels to compliment your most beautiful dress. You’ll find everything from sequined cocktail dresses to comfy cardigans on the racks at Trendy Twist Boutique. Some of their bestselling, well-known brands include Joseph Ribkoff, Bryn Walker, Donna Morgan, The Good Journey, Luxely, Maggy London, Ivy Jane and Uncle Frank.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The biggest challenges Trendy Twist Boutique recently faced was the effects of the pandemic, after having to temporarily close their doors during the 2020 pandemic, Shereca and Gloria were nervous as to what this could mean for their small business, but they quickly pivoted to Amazon as a seller and relied heavily on their online sales they were able to remain open and reopen their doors months later.
Shereca (Daughter) spent a lot of late nights completing applications for small business grants during the pandemic. After applying for the SC CARES – Minority and Small Business Relief Grant Program, Trendy Twist Boutique was awarded these funds out of thousands of applicants across South Carolina. Shereca also apply for assistance through the Small Business Administration for pandemic relief, but wasn’t successful after many attempts. The revenue and funding allowed them to maintain inventory levels to provide products to their customers. Gloria & Shereca reinvest 95% all revenue back into the business for operations and inventory. They believe in what they have to offer and know the world will soon catch on to their vision. Trendy Twist Boutique are also competing with online big box department stores and Insta-boutiques.
As you know, we’re big fans of Trendy Twist Boutique. For our readers who might not be as familiar what can you tell them about the brand?
Trendy Twist offers the shop online pick-up in store options for our busy
customers. We serve the entire Pee Dee Region of SC and beyond. We
also have shoppers who have googled and shopped with us from North Carolina.
Trendy Twist Boutique has an online presence Globally; in January 2025
we launched Global Access online access. We have customers who have
placed orders within Canada, Norway, Sweden, United Kingdom and many
other Countries. Trendy Twist is now facing the issues with Tariffs. Our
international sales have slowed down since March 2025.
My Daughter and I have built our business by funding it with our personal
funds, we pay ourselves little to nothing every so often. Most of the profits
we use to pay the rent, utilities and to purchase more inventory to ensure
our customers have a wide selection of styles to choose from. We pride
ourselves with building this business with little to no debt. We only have
one business credit card and that’s it
Trendy Twist Boutique was invited in 2023 by Beyonce Knowles Small
Business Impact Luncheon through her “Bey Good Foundation” held in
Charlotte NC. Although we weren’t one of the grant finalists it was an
experience of a lifetime to just be one of the participants. Trendy Twist has
recently been recognized as the Best of SC (Honorable Mention) within the
Boutique Category
Trendy Twist Boutique customers have included women of various ages
from 20-85. We try to provide a variety of styles for everyone.
We’d love to hear about how you think about risk taking?
We take risk every day we open our doors of the boutique. Currently we are faced with economic challenges, some days sales are great…then other days they are slow… so, there’s no real way to forecast your sales because every day is a different flow of boutique traffic.
Most days being the owner of our small boutique is very rewarding but yet some days it’s hard, but nevertheless we keep showing up because we believe in what we are doing. When you have a small duo building something big, that means a steep learning curve, learning new skills, and wearing many hats.
Contact Info:
- Website: https://www.trendytwistboutique.com/
- Instagram: https://instagram.com/TrendyTwistBoutique
- Facebook: https://facebook.com/TrendyTwistBoutique
