Today we’d like to introduce you to Cassandra Thew.
Cassandra, we appreciate you taking the time to share your story with us today. Where does your story begin?
I got into baking and cake decorating in 2011 as a hobby after my second son was born. My first son is a medical child (5 brain surgeries his first year of life, two more before he turned 5) and I needed something for me. Then I was diagnosed with celiac in 2012 so I started changing all my recipes to gluten free. I grew pretty rapidly in New York starting with just close friends and family and then started taking orders from strangers! We moved our family of 6 to South Carolina in March of 2020, literally the week of lockdown. I started building up a new clientele when we moved here and just got in the habit of not telling customers our products were gluten free, because unless you knew, no one could tell. My husband, Greg, and I decided that if we wanted to open a brick and mortar it was now or never. He quit his job in construction and we made it a full time gig starting out as a home based business. After a lot of red tape, blood, sweat and tears, we finally opened our doors at Wild Flour Sweets in October 2023!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Moving to a new city, and starting over as a family of 6 and my son’s health issues have always been an obstacle for us.
We also had a heck of a time trying to get open due to red tape with permits and such. We had a lot of people supporting us though!
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I would’ve selected artist/creative because so many people are drawing to our cakes, but I spend a lot of time making and creating gluten free products that aren’t just “good for gluten free” but they’re just GOOD.
What matters most to you? Why?
Our customers experience is what matters most to us. We’ve mastered simple things like macarons, muffins, cupcakes and cookies but it took years to develop recipes for things like bread, hamburger/hotdog rolls, cinnamon rolls, pizza ect. We pride ourselves on being able to cater to a laundry list of dietary needs and It’s definitely a lot of work. But when your customers can have a hamburger without the bun crumbling apart or you provide a child with their very first cake, after never being able to have one due to allergies, it really does make it all worth it. I’ve had customers ask if they could hug me and it gives you the drive to keep going!
Contact Info:
- Website: https://WildFlourSweetsSC.com
- Instagram: https://www.instagram.com/wild_flour_sweets?igsh=ZXgxbGxmMDB3d3Jw
- Facebook: https://www.facebook.com/wildfloursweetsllc
