Today we’d like to introduce you to Rachel Pall.
Hi Rachel, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, let’s briefly walk us through how you got to where you are today.
My false eyelash obsession started the night of the Lady Gaga concert in 2009. My family friend, Simon, brought a few strip lash packs and applied them to my friends and me. I was instantly hooked. Since then, I’ve tried almost every lash brand, size, shape, etc., there is to try. I’ve applied a wide variety of styles of fake lashes to my friends as well. Over time, I noticed some common issues in the fake-lash-wearing community. These issues included challenging to apply, inflexible/not form-fitting, unnatural looking, and heavy/irritating. I then took those problems, created solutions, and made my pair of lashes. I wanted my lashes to be especially easy to apply so my friends and family could apply them themselves. I also wanted them to look natural and feel super lightweight.
Most importantly, I wanted my lash wearers to feel like total babes. As a strong believer in the law of attraction, I know that if people look good and feel good about themselves, they can use their positive energy to attract good things into their lives too. That’s what makes someone a Babe “Magnet.”
Would it have been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Becoming a small business owner meant leaps and bounds of personal growth. When I first started, I knew my goal was to create a magnetic lash that people loved and could apply themselves. However, I needed to learn how to market the product, advertise, film tutorials, form collaborations with other brands, start a website, etc., and shore up my business acumen by tracking inventory, identifying profit margins, negotiating with manufacturers, etc. I have had to learn from others through the feedback of family and friends and trial and error. However, I am very grateful for the growing pains I have experienced because those bumps in the road make the achievements all the more meaningful.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Babe Magnet Lashes sells easy-to-apply, natural-looking magnetic eyelashes and eyeliners. I am the owner of magnet lashes. I do everything from product conceptualization through packaging and shipping to the final customer. My lashes differ from others because they are very natural looking, lightweight, and make people feel like total babes. A couple of things that make me proud of the Babe Magnet Lashes brand are that the company shares its profits with designated charities each quarter. I am extremely proud to see people wearing and loving the lashes. The brand is all about helping to make someone feel beautiful and like their best self. It’s also one of my aspirations to see babe magnet lashes raise the spirits of people fighting cancer and experiencing hair loss. I’d love to note that I sell online at www.Babemagnetlashes.com and in person to the local Charleston community. Babe Magnet is an especially good fit in Charleston because it’s a huge bachelorette destination (who are some of our biggest fans!).
Where do you see things going in the next 5-10 years?
Reuse, recycle, repeat. The cosmetics industry is trending towards becoming more environmentally aware. Currently, I am in Costa Rica posting TikToks about how many uses I can get out of one pair of my magnetic lashes in high heat and humidity. In the next 5 years, I also aspire to have fully recyclable packaging.
Pricing:
- Babe Magnet Lashes shows their customers love by offering free shipping always!
Contact Info:
- Website: Www.Babemagnetlashes.com
- Instagram: Babemagnetlashes
- Other: www.tiktok.com/@babemagnetlashes
Image Credits
Maddie Acee, Emily Forro
