Today we’d like to introduce you to Sarah Moore.
Hi Sarah, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve been taking photos since I was young, mostly landscape photos. However, it wasn’t until I moved to Greenville, SC in 2017 after college that I truly became more interested in photography. It started with food photography through my blog Pimento & Prose, coupled with my love of writing. Then in 2019, when I got my first Nikon D3400 camera (in maroon, go Gamecocks!) as an anniversary present from my (now) fiance, it became an obsession!
The concept of the trio of flavors in allspice mixed well with the idea of three parts to the photography business. The name “Allspice” was born out of my love of baking and our custom spice rack at home, along with wanting to harken back to the reason I started loving photography in the first place – food!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back, would you say it’s been easy or smooth in retrospect?
I just started the business about a month ago, so other than the normal bumps of trying to get a business set up for the first time, it’s been fairly smooth sailing so far!
I’m so lucky that my fiance has been supportive of my wanting to follow my dreams of opening up my own photography business. This is something I’ve been working towards part-time and doing on the side (putting myself through food photography school, etc.) for a while now, concurrently with other jobs.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Like allspice, a blend of three unique spice notes, my photography business focuses on three main pillars I feel most confident in:
– Nutmeg – Slightly nutty & sweet – we feel this best represents the complexity and fun of the Candid photography side of the business. Whether you need shots of your employees at work in your office, at a special event, or people in a restaurant environment, we know how to make people feel comfortable. By capturing them in the moments when they least expect it, we get those perfect smiles, laughing eyes, and rays of sunlight beaming through windows off of people’s faces that are so worth waiting for.
– Cloves – Slightly bitter yet sweet at the same time, this best represents the Business/professional photography side of our business. It’s a tough world out there as a business owner and entrepreneur with lots of highs and lows. Luckily for you, we make it easy to show off the best of what your business has to offer! Whether it’s through headshots of your awesome staff, product photography (either onsite or in our in-house photography setup in Easley, SC), or photos were taken of your office building, we’d love to help you improve the look, quality, and feel of your image and brand to your clientele!
– Cinnamon – warm, comforting, and familiar – this best represents the Food photography side of our business. I’ve been honing my craft in food photography and videography realm for the last two to three years, and recently completed Foodtography School to better master and continue to provide the best possible quality images and branding to those who work with me. From Restaurant Week to food festivals like Euphoria GVL, Allspice Photography has found success working with both close-up macro shots for product photography in our home studio, as well out in the field.
I think one of my biggest joys is being able to support and talk about small local businesses, and I have such a soft spot for those that work in food-related businesses specifically. Being able to help give them a leg up and tell people their story in a visually beautiful way, and help them to continue to do what they love is all I want to do for people for the rest of my life.
I have five years of B2B marketing experience and three years of B2C experience in hyper-localized marketing experience through my food blog, Pimento & Prose, so being able to utilize that for people who don’t have the time and energy to do so for their businesses is so rewarding.
I think I even mentioned something similar on a podcast I was interviewed for recently, that I loved being able to help out cottage bakers and people like that just starting. To be a part of people’s lives & their stories, to continue to watch them grow and move on to do bigger and better things, and say “hey, I was a part of their journey when no one knew who they were yet, but I believed in them too” is such a feel-good moment for me.
Do you have any advice for those looking to network or find a mentor?
I have both peer mentors through various photography groups in the area. However, one person that started me on my path to getting better at photography when I first got my better camera equipment was my friend Jackie Shapiro from Off the Grid Greenville.
She pushed me to learn more about specific angles, and work more with lighting, and that’s what gave me the push to enroll myself in Foodtography School last year. It’s for sure helped my blogs, recipes, and social media come further than they would have without her guidance, and the school has only further compounded what she began to show me two years ago.
Pricing:
- $100 – Candid Photography – Small Event Shoot
- $160 – Business Photography – Med. Corporate Shoot
- $160 – Food Photography – Half Day Restaurant Shoot
- $240 – Candid Photography – Full Day Event Shoot
- $100 – Headshot Session Shoot
Contact Info:
- Website: https://allspicephotography.com/
- Instagram: https://www.instagram.com/allspicephotography/
- Facebook: https://www.facebook.com/profile.php?id=100084930167376
- Other: https://allspicephotography.com/services/
Image Credits
Allspice Photography, LLC, 2022. All rights reserved.
