Today we’d like to introduce you to Callie Goodwin.
Callie, we appreciate you taking the time to share your story with us today. Where does your story begin?
Hi! My name is Callie Goodwin. I’m the Digital Marketing Manager at Columbia International University and the founder of Sparks of Joy Co! I have worked in the higher education social media field for the last 6 years and I love it. I am a certified social media strategist with the National Institute of social media and I serve on their Advisory Committee. I have my M.Ed in Higher Education Administration and I’m currently pursuing my Ph.D. in Communication with a focus on digital and social media.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Launching a business in the middle of the pandemic wasn’t the easiest, but it was a great adventure.
Sparks of Joy Co was founded in the living room of a house I had just purchased and was immediately quarantined in after being exposed to Covid while moving. My neighbor had left a handwritten note welcoming me to the neighborhood, and that sparked the desire to send mail to friends and family while stuck in quarantine. Problem was, I didn’t know where any of my boxes of cards were. So, I designed my own. 4 days and a whole lot of coffee later, Sparks of Joy Co was up and running.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Sparks of Joy Co was born during the pandemic out of the desire to bring more joy to the world through handwritten cards. We design and sell mini cards (perfect for hand delivering) and pre-stamped postcards and flat cards, so you don’t have to worry about tracking down a stamp. Our goal is to eliminate all barriers between the idea of writing a special note to someone and actually sending it. We also sell recyclable shipping mailers in unique and exclusive designs to make shipping and receiving packages a joyful experience from the moment you open the mailbox.
After the last two years, we realize how powerful a handwritten card could be in a world that has shifted to text messages. In the last 18 months, we gained over 80,000 TikTok followers and sold over 13,000 greeting cards! It’s clear to us that others also see the value in handwritten notes. Our heart desires to see our business grow, not just for success, but so we can increase our capacity to bring more joy into this crazy world. The world could use more joy, connection, and heart, and our goal is to help make that happen, one joyful piece of mail at a time.
Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?
Personally – I love listening to crime/mystery audiobooks! I also love tweeting and connecting with the higher ed social community on Twitter. The community I have connected with online is priceless and they have become some of my closest friends.
Pricing:
- Mini Cards – $1.25
- Pre-Stamped Postcards – $2.00
- Pre-Stamped Flat Cards – $2.50
Contact Info:
- Email: sparksofjoyco@gmail.com
- Website: www.sparksofjoyco.com
- Instagram: www.instagram.com/sparksofjoyco
- Facebook: www.facebook.com/sparksofjoyco
- Twitter: www.twitter.com/calliegoodwin
- Other: https://www.tiktok.com/@sparksofjoyco
Image Credits
Kierston Smith Photography
