Today we’d like to introduce you to Katie Connolly and Monica Kelly.
Hi Katie and Monica, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
We have had the idea to start an Instagram account focused on wine for some time – but it was just in April of 2021 that we finalized a name and started creating content. Katie has been interested in wine and wine education for several years now, and Monica has started to get into wine more recently. We thought that combining our perspectives on wine and social media would be a unique approach, so we started off on our journey! Our goal right now is to provide education about wine in a fun and creative way, and by the end of 2022, we hope to start holding both virtual and in-person wine tasting events.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
We have been very fortunate that we have a great relationship as sisters first and foremost, and that has created a really strong foundation for us to build our business on! One of the struggles that we have faced is how much time to spend on Instagram. With our primary focus being wine, we frequently post content while at dinners and wine events. We want to be present and in the moment during those events, but also want to share what we are doing. We think that we have found a nice balance of sharing what we’re up to on social media, while still actively engaging and enjoying the moment as it happens.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Having just started on our Sisters Drinking Wine journey last spring, we are so pleased with how much we have accomplished. We have started working with brands who have wine-related products that we enjoy, and are beginning to lay the groundwork for the wine tasting and consulting portion of our business. All of this has been accomplished while we both work full-time; Katie as a pharmacist, and Monica as a behavior specialist. We are also proud to say that we have been studying hard to increase our wine education and knowledge base as well.
We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
Through our full-time jobs in the healthcare and education fields, we have seen, first-hand, the impact that the COVID-19 pandemic has imposed on families in our community. Our Instagram became a way to express ourselves creatively when we are away from our work settings. Sisters Drinking Wine has brought us so much joy and we hope that it brings excitement and color into the lives of others as well!
Contact Info:
- Email: sistersdrinkingwine@gmail.com
- Instagram: https://www.instagram.com/sistersdrinkingwine/
