Today we’d like to introduce you to Sarah Sanders.
Hi Sarah, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, let’s briefly walk us through how you got to where you are today.
Creativity isn’t just something I stumbled upon; it’s been ingrained in me from an early age. Growing up in Atlanta, GA, immersed in a community that valued artistic expression, creativity became my second nature. Nature itself was my first muse, as I always found myself outdoors exploring the beauty of the world around me. In high school, I discovered the magic of InDesign while working on layouts for our school magazine, and that’s when I realized my passion for graphic design.
During my college years at the University of Georgia (Go Dawgs!), I delved deep into the world of art. From graphic design to printmaking, photography to videography, I explored every medium I could get my hands on. I started freelancing on the side, taking on projects from resumes to logos to business cards, sparking my desire to be my own boss. Things took off when I moved to Nashville in my early twenties. As the Marketing Director for an organic farm and event venue, I experienced firsthand the impact of storytelling in branding. Each event and campaign became a chance to connect the brand with the community, establishing its unique identity. This ignited my passion and reinforced my aspiration to someday start my own business.
Life had a few more twists, eventually leading my husband and me to Charleston, SC, where I continued working in the corporate/creative world for a few years. Throughout my life, I’ve had an uncanny amount of encounters with owls, to the point where I started to perceive them symbolically. Here in the Lowcountry, I had stranger owl sightings than ever before, and it felt as though they were urging me to take the leap and forge my own path. With their guidance and inspiration, Sarah Sanders Creative was born.
My dedication to my craft has always been the driving force from the beginning to now. Even in moments of rest, my mind is firing on all cylinders – always searching for ways to innovate and improve. As I’m leading my professional journey, I wouldn’t have it any other way. Every day brings a new opportunity to express myself and breathe life into my clients’ vision, and for that, I am endlessly grateful.
Can you talk to us about the challenges and lessons you’ve learned? Looking back, has it been easy or smooth in retrospect?
Starting a business is no walk in the park! It’s filled with highs and lows, and I’ve certainly faced my share of challenges. From managing finances to staying motivated through fluctuating demand, solo entrepreneurship isn’t for the faint of heart. Putting yourself out there to the world is highly vulnerable. Officially launching my brand was the scariest thing I’ve ever done. I’m essentially saying, “This is me; take it or leave it; hope you like my work!!” But despite the obstacles and vulnerability, I’m still standing. I see every challenge as an opportunity for growth, and I navigate them with determination, knowing that they’ll only make me stronger in the end.
Let’s switch gears a bit and talk business. What should we know about your work?
At Sarah Sanders Creative, my focus is on creating unique brand identities and compelling visual narratives. From logo design to brand identity, marketing collateral to creative direction, I offer a range of services. My goal is to provide tailored solutions that deeply resonate with both my clients and their audiences. One of my proudest achievements is the creation of my personal brand identity. Inspired by the owl, I crafted a logo and brand that truly reflect who I am. This process was a journey of self-discovery, where I honed in on how I wanted to present myself to the world.
What sets me apart is my personalized approach to clients. I invest time in understanding their preferences, building strong connections that enable me to effectively bring their vision to life, even if it differs from my own style. My versatility in working on diverse projects, from websites to event collateral, is a testament to my adaptability. I rarely turn down projects; if they exceed my expertise, I know where to find the right talent to make it happen!
Is there anyone you’d like to thank or give credit to?
My journey has been shaped by an incredible support system that uplifts and encourages me every day. At the forefront of this support is my mother, a single parent, who instilled in me the values of confidence and independence. Her unwavering belief in my abilities, even in the face of doubt from others, has been a constant source of fuel for my ambition and dreams. The encouragement from all of my wonderful friends and family has also been instrumental in my life and entrepreneurial journey.
Additionally, I am deeply grateful for the CEOs I had the privilege to work under, who imparted invaluable lessons about navigating the business world – in both what to do and what not to do! And, of course, I owe a significant portion of my success to my clients who have entrusted me with their projects. Their faith in my abilities has ignited my passion and driven the growth of Sarah Sanders Creative. Their diverse projects have enriched my experience and kept me motivated to continue doing what I love.
Pricing:
- Please take a moment to fill out the form below and I will be in touch within the next 2-3 business days with next steps: https://www.sarahsanderscreative.com/contact
Contact Info:
- Website: https://www.sarahsanderscreative.com/
- Instagram: https://www.instagram.com/sarahsanderscreative/
- Linkedin: https://www.linkedin.com/in/sarah-sanders-b3836ab1/
