Today we’d like to introduce you to Zebulon Robinson.
Hi Zebulon, please kick things off for us with an introduction to yourself and your story.
I’ve always been a music enthusiast. My older brother is an artist, so I was surrounded by music growing up. My brother always felt he wouldn’t make it to music if he didn’t leave Greenville, so he eventually moved to Charlotte. I found this to be unfortunate. Why leave Greenville when there’s so much talent here? The main reason is a lack of infrastructure for artists. This is what set me on my path. After graduating high school, I attended Penn State for marketing but left after 1 semester, As I felt that it wasn’t where I belong, and I wasn’t learning anything that I didn’t already know. After that, I worked a few different marketing jobs before I realized that even though there’s always a need for small business marketing, it can sometimes be stale. So, why not combine my passion for music with my skills in marketing? I do all of this for my city and the artists that reside here. And thus, Upstate Underground was born. The goal and mission of Upstate Underground are to create a platform that helps artists grow and get the spotlight that they rightfully deserve without having to leave the city they call home to do it. Greenville, SC, and the upstate will be a breeding ground for superstar after superstar, and I can only pray that I have some hand in making that happen.
Would it have been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It could have been smoother sailing. I’m certainly not in the most lucrative industry, and a lot of work must be done before I can see the fruits of my labor. But I’m not worried. The fact that I love what I do drives me and pushes me forward daily. Not to mention my mental health, as I had to crawl out of a very dark place to become the person I am today, but I wouldn’t have it any other way!
Thanks – so, what else should our readers know about Upstate Underground/First Track Agency?
Upstate Underground is a media company focused on giving a spotlight to local talent through coverage, shows, and promotion, specifically when it comes to hip-hop. However, I welcome all genres of music. I also run First Track Agency, a marketing company dedicated to helping artists grow their brands and increase their fanbase through data-driven social media marketing campaigns. What I’m most proud of about what I do is that I’m incredibly transparent. I was raised with a strong moral compass and was always taught to be upfront and speak my mind. As such, people who work with me will tell you that I want to see everyone win at the end of the day. I win when we all do.
Do you have any memories from childhood that you can share with us?
One of my favorite memories growing up was sitting in the studio while my brother was working on music. I loved being a part of the creative process, even if I was just a fly on the wall.
Contact Info:
- Website: www.firsttrack.agency
- Instagram: https://instagram.com/upstateunderground864?igshid=YmMyMTA2M2Y=
- Youtube: https://youtube.com/@upstateunderground8574
