Today we’d like to introduce you to Tamara Ashworth. Them and their team share their story with us below:
Tamara started her career in Finance before going on to complete her MBA at the University of Notre Dame, where she focused on Marketing. After spending a few years launching several global brands in the corporate world, Tamara set out to start Ashworth Strategy, a Multichannel Marketing Agency that helps small business owners successfully scale their online product businesses. Tamara’s background in both Finance and Marketing gives her a unique advantage, which has led to profitably scaling countless online stores to 7 and 8-figures.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Challenges will always be inevitable in business. Apart from the challenge of balancing periods of fast growth while also taking the time to ensure that we hire an exceptional team, as a Digital Marketing Agency, we also have experienced the challenge of platform updates such as GDPR/Cambridge Analytica, the IOS-14 update that has greatly reduced data optimization within advertising accounts, and ongoing privacy restrictions which has lead most recently to removing several key interest targeting options when choosing audiences for our client’s advertising accounts. However, the wonderful part of these challenges is that it also raises the bar for the industry as a whole, creating higher barriers to entry and highlighting the exceptional Marketing Agencies who are still able to provide incredible results for their clients, such as our Agency has been able to through these updates.
These challenges have also made our process that much stronger since we now offer full-service multichannel solutions including but not limited to Facebook and Instagram Advertising, Email and SMS Marketing, Google and Bing Advertising, YouTube Advertising, TikTok Advertising, Pinterest Advertising, Website Conversion Rate Optimization, Creatives development such as lifestyle and product photography and video, Search Engine Optimization and blog copywriting. By harnessing the power of being omnipresent for our client’s customers with one integrated marketing solution, all messaging, branding, and strategies are consistent wherever their customers spend their time and are presented with our client’s products, which is ultimately the key to making your marketing work.
Additionally, through the challenges mentioned above, we also started to incorporate a proprietary, in-depth process before even launching all of the above for our clients, which we call the ‘Results Action Plan’. This in-depth audit outlines step-by-step exactly what needs to be done within every channel to ensure that our clients increase their product sales in the most effective and efficient way. Since launching this process 1.5 years ago, our clients have been able to achieve their growth goals on average in 1/3 of the time that it used to take (and compared to most other Agencies), and has also been the key to scaling clients to their first-ever 7 and 8-figures. To me, I always view challenges in business as a valuable learning opportunity to further strengthen our company and make it even better going forward.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
At Ashworth Strategy, our team has a total combined experience of 12+ years in growing e-commerce businesses. We provide high-performing, result-driven, and scalable omnichannel marketing solutions that transform online stores into sensational brands.
We are not just another Facebook Ads Agency, we take time to understand every aspect of our client’s business, their brand, audience, products, challenges, and business goals. We strive to create a comprehensive personalized action plan that best suits the clients’ needs and objectives. Every brand is unique, and so is the action plan. We only recommend the most effective solutions, marketing channels, and strategies to make every marketing dollar count.
There are many great agencies out there, but what really makes us special is our personable approach. We truly care about our clients’ success in their e-commerce businesses as if they were our own. And our clients know it.
They only have to pay a fixed fee, but get unlimited access to the whole team (Shopify developers, ad managers, email marketers, etc.). It means that even if their business objectives change over time, they know they can count on us and they won’t have to spend more.
At Ashworth Strategy, we are proud of our efficiency, for example, shortly after partnering with us, Beautiful Disaster fashion brand hit two major milestones – their first-ever 6-figure day and our first ever 7-figure month. And this is just one of many similar examples!
What do you like and dislike about the city?
What I love best about Charleston is the integrity it has to its historical past, which is rare in the U.S. As my husband is from Sweden, it was important to us that we chose a place where we would both feel at home and although neither of us, we born in Charleston, we both felt an immediate connection the moment we visited the city years ago and we knew we would one day make this our home. The beauty, the lush vegetation, the historic integrity, and the kindness of every person we meet here make it an idyllic place to raise our almost 2-year-old daughter. It is also the perfect juxtaposition to our high-tech powered lives, where we both work from home and sit in front of the computer all day so to be able to take breaks and step outside to be surrounded by natural beauty and warmth all around is a dream. We often say that living here is like living in a little fairytale land and we’ve seen our daughter thrive here which makes it all the better. Charleston is a true gem and an invaluable sanctuary for us.
Pricing:
- $3,500 for a deep-dive audit, which is fully credited if you decide to continue working with us
Contact Info:
- Email: hello@ashworthstrategy.com
- Website: www.ashworthstrategy.com
- Instagram: https://www.instagram.com/ashworthstrategy
- Facebook: https://www.facebook.com/ashworthstrategy
- Youtube: https://www.youtube.com/channel/UCFajT9ONS75U5qdjCbRBvgg
- Other: https://ashworthstrategy.com/digital-audit/
Image Credits
Lydia McCaulley
Hunter Nicole
Neira Cali Ault
