Today we’d like to introduce you to Jekeyia Hewins.
Jekeyia, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started my business because I saw how many women wanted quality hair but didn’t always know who to trust. In the beginning, I was literally selling bundles out of my car — driving to clients, showing textures, and learning firsthand what women were looking for. Those early days taught me how important trust, consistency, and real relationships are in this industry. Today, my business continues to grow because of word‑of‑mouth, repeat customers, and the trust I’ve built by being real with people. My goal is simple: make sure every woman who buys from me feels like she invested in hair she can be proud of.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t all been a smooth transition. We pushed through Covid, a time when I had to shift my entire business model and rely more on online sales than in‑store. After that, the economy changed dramatically. Many customers couldn’t afford high‑end products the way they used to, and I knew I had to adjust.
Alright, so let’s switch gears a bit and talk business. What should we know?
My business is built around one core belief: everyday women deserve to feel beautiful, confident, and taken care of. At TheKeyToHair.com, I specialize in providing luxury hair products bundles, wigs, closures, and frontals with great quality, consistency, and honesty. What started with me selling hair out of my car has grown into a trusted brand with a storefront and a strong online presence. Over the years, I’ve built real relationships with my customers. Women come to me because they know I’m going to be honest about textures, longevity, and what will truly work for them. Brand‑wise, I’m most proud of the consistency and transparency behind The Key to Hair. My customers know exactly what they’re getting, and they know I stand behind every product I sell.
What matters most to you?
What matters most to me are the people I serve. What truly drives me is making sure every client feels happy, confident, and they have what they need. I put my all into helping my clients and, that’s the real reward. Their trust, and their loyalty mean more to me than anything
Contact Info:
- Website: https://Www.Thekeytohair.com
- Instagram: The key to hair
- Facebook: The key to hair
