Today we’d like to introduce you to Elle Loreux.
Hi Elle, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I was born and raised in Kings Mountain, a small town in North Carolina. I’ve always been drawn to fashion, but looking back, I realize it was never just about clothes for me. Even at a young age, I knew I was multifaceted. I never really belonged to one particular group or clique because I could see aspects of myself in all of them. I could connect with the creatives, the athletes, the goth kids, the nerds, the LGBTQ+ community, different cultures and different expressions — but choosing one felt limiting.
My style reflected that too. I could wear all black one day, something inspired by ’90s hip-hop another day, or pieces influenced by Black culture and African spirituality. I wasn’t intentionally trying to be different. I was simply expressing different parts of myself, and somehow they all still felt like me.
I was also very quiet growing up, so I think visual expression became one of my earliest languages. Long before I understood identity or coherence the way I do today, I was already using style to make something internal visible.
Years later, working in retail brought that full circle. As I began styling women, I realized I had an instinct for seeing beyond what someone was wearing and picking up on who they were underneath it — their personality, their energy, the parts of themselves they were trying to express but didn’t necessarily know how to articulate visually.
The moment that really stayed with me was seeing their reaction in the mirror. There was often a shift that went beyond simply liking an outfit. I could see a sense of recognition — almost like they had found themselves again. The external finally reflected something they already knew or felt internally.
That’s when I began to understand that what I was doing was bigger than being good at styling.
Style My Frequency grew from that understanding. Interestingly, there wasn’t one single “aha” moment. Creating it actually helped me become more conscious of something I had been doing intuitively for years. I began putting language and intention around the connection between identity and visual expression — and understanding style as a way of creating coherence between who we know ourselves to be and what we see reflected back at us.
In many ways, Style My Frequency is simply the conscious evolution of something I’ve been doing my entire life.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road. I’ve always been someone who chooses movement, exploration and the freedom to experience different aspects of myself. That has given me an incredibly broad perspective on people and on life, and ultimately, that range has become one of the greatest assets I bring to Style My Frequency. I can recognize and appreciate many different expressions because, in some way, I’ve allowed myself to experience so many of them.
But there has also been a cost to that fluidity. One of the biggest challenges for me has been learning what it means to continually evolve while still maintaining relationships with people who may have known a very different version of me.
Relationships naturally create familiarity. People come to know a particular expression of you, and sometimes there’s an expectation that you’ll continue being that person. Earlier in my life, I often tried to preserve relationships by remaining familiar because I thought that was simply what you were supposed to do. I genuinely thought maybe I just had a problem with structure.
As I’ve become more conscious of myself, I’ve realized that the limitation wasn’t relationships or structure itself. It was the belief that I had to remain a particular version of myself in order to maintain them.
That realization has changed the way I move through life. I’m much more comfortable allowing relationships to shift as I shift, even when that means parts of the journey are experienced in solitude. I’ve learned that I can deeply value a connection without requiring myself to remain who I was when that connection began.
That experience has also shaped the philosophy behind Style My Frequency — identity isn’t something I believe we have to lock ourselves into. Style can evolve with us, becoming a reflection of who we are now rather than an obligation to who we’ve been.
So when I’ve had to choose between remaining familiar and honoring who I’m becoming, I choose myself.
Alright, so let’s switch gears a bit and talk business. What should we know?
Style My Frequency is an identity-based styling platform built around a simple belief: style is the visible expression of who you’re becoming.
What sets the brand apart is that I don’t begin with trends, body types, or rules about what someone “should” wear. I begin with identity. I’m interested in the woman underneath the clothes — who she is now, what feels authentic to her, and whether the way she presents herself externally is actually aligned with the person she knows herself to be.
At the heart of Style My Frequency are three style identities — Catalyst, Alchemist, and Sovereign — which reflect different ways we relate to style, self-expression, and identity. Rather than giving women another set of rules to follow, the goal is to help them trust themselves enough to recognize what feels like them and intentionally dress from that place.
That philosophy extends across everything I’m building, from virtual styling experiences and identity-based assessments to The Vault, a membership where I curate weekly outfit formulas for each identity, and MyFreQ, the editorial side of the brand exploring style, identity, and becoming.
What I’m most proud of is that Style My Frequency gives language to something I think many women have experienced but haven’t necessarily known how to articulate: sometimes your clothes stop feeling like you because you’ve changed. Style can be more than a reflection of who you’ve been. It can become a way of consciously meeting who you’re becoming.
Do you have recommendations for books, apps, blogs, etc?
I’m naturally drawn to resources that explore consciousness, neuroscience, human potential and the power of the mind. Joe Dispenza, Bashar and Abraham Hicks have all influenced the way I think about identity, possibility and the relationship between our inner world and the lives we create.
Oprah has also been a longtime source of inspiration for me. I’ve always appreciated her willingness to explore conversations around consciousness, personal growth and spirituality, often introducing me to thinkers and perspectives I may not have encountered otherwise.
Beyond what I listen to or learn from, meditation, mindfulness and breathwork are an important part of my life. They give me space to quiet the outside noise, reconnect with myself and actually integrate some of the ideas I’m exploring rather than simply consuming them.
Contact Info:
- Website: https://stylemyfrequency.com
- Other: hello@stylemyfrequency.com
