Today we’d like to introduce you to Ashley Hunt-Poole.
Hi Ashley, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started my entrepreneurial journey with a simple goal: to create products that solved everyday problems while building a legacy for my family. What began as one business has grown into multiple brands, and through persistence, learning, and a willingness to take risks, we’ve been able to get our products into major retail stores. Every success has come with lessons about product development, pitching retailers, marketing, and building a brand from the ground up.
Today, my focus has expanded beyond just growing my own companies. I’m using everything I’ve learned to help my husband and children launch businesses of their own, teaching them entrepreneurship at an early age. We’re also documenting that journey through our family television show, Poole Party of Five, where viewers get an authentic look at the highs, lows, and lessons of building businesses while raising a family. My goal is to inspire other families to realize that entrepreneurship isn’t just about making money—it’s about creating opportunities, building generational wealth, and leaving a lasting legacy.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road. Like many entrepreneurs, I’ve faced financial challenges, manufacturing delays, learning curves, and plenty of rejection. There were times when I questioned whether to keep going, especially when products didn’t sell as quickly as I hoped or when opportunities didn’t work out the way I envisioned.
One of my biggest lessons has been understanding that every setback is an opportunity to learn and improve. Instead of giving up, I used those experiences to become a better business owner, refine my products, and build stronger relationships. Those challenges have also shaped how I mentor my family as they start their own businesses. Now, through Poole Party of Five, we’re able to show people the real side of entrepreneurship—the hard work, the failures, the victories, and the perseverance it takes to keep moving forward.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Hello MAMÁ Wine is more than a beverage brand—it’s a lifestyle brand created to ensure that everyone has a seat at the celebration. We specialize in premium, alcohol-free wines that allow people to enjoy the experience of wine without the alcohol. Whether you’re expecting, sober, the designated driver, health-conscious, or simply choosing not to drink, our wines let you celebrate life’s special moments without feeling left out.
What sets Hello MAMÁ Wine apart is our mission and authenticity. We didn’t create an alcohol-free wine because it was trendy—we created it because we recognized a need for inclusive celebrations. Our wines are crafted with quality ingredients and bold flavors, proving that choosing not to drink shouldn’t mean sacrificing taste or the experience. Today, our products are available through major retail partners, and we’re continuing to expand our reach while staying true to our purpose of making every celebration more inclusive.
What I’m most proud of is that Hello MAMÁ Wine has become a brand that represents family, perseverance, and possibility. It has opened doors not only for our business but for our entire family, inspiring new ventures and showing our children what entrepreneurship looks like in real life. Every bottle represents resilience, innovation, and the belief that you can build something meaningful from an idea. As we continue to grow, our goal is to become the leading alcohol-free lifestyle brand while encouraging others to dream bigger, celebrate together, and create legacies that last for generations.
We all have a different way of looking at and defining success. How do you define success?
Success, to me, is family. It’s being able to build something that creates opportunities not just for myself, but for my husband, my children, and future generations. Success isn’t measured only by revenue or how many stores we’re in—it’s measured by the time we spend together, the values we pass down, and the legacy we’re creating.
One of my greatest goals is to show my children that they don’t have to wait until they’re adults to dream big. Through our businesses and Poole Party of Five, they’re learning entrepreneurship, teamwork, resilience, and the importance of serving others. If my family is growing together, supporting one another, and building a legacy that inspires other families to pursue their dreams, then I consider that true success.
Contact Info:
- Website: https://HELLOMAMAWINE.com
- Instagram: https://www.instagram.com/_poolepartyof5?igsh=MWYxdHlhNjYydXZ6Ng%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/share/1anKK4mJfw/?mibextid=wwXIfr
- Youtube: https://youtube.com/@thepoolepartyof5?si=oJyPkv7MgITTPHCi
