Today we’d like to introduce you to Ashley Elmore.
Hi Ashley , thanks for joining us today. We’d love for you to start by introducing yourself.
I am a Columbia, SC native. My background is in Human Resources Management. After graduating from the University of South Carolina, I went into Human Resources and was in the field for 7 years at various state agencies in Columbia and then became the HR Manager for a fintech before going into Real Estate full time in 2023. I entered the real estate industry while working in HR in 2019. I wanted more and I didn’t know what that looked like. My husband was studying for his CPA license when we were newly married, and it was rigorous. One of my former managers stated she thought I’d be good in real estate and I stated, absolutely not! So, it is funny to look back. I was also following a young lady on Instagram who was doing amazing in the industry in another state and it made me curious. I asked her how do you even become a Realtor and the next year I was in classes. Being in my third-year full time, it has been rewarding and challenging. I also never saw myself as a full-time entrepreneur so it’s a blessing to see what I have built.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has not been easy. My first year getting my license, again I was working full time still, I closed two deals and I was excited about it of course! But it’s been constant growth over the years and continuous learning. Being dual career is a great way to start. I never tell aspiring agents to quit their 9-5 and come into this industry, especially in this current economy. You need that stability of income and benefits, build your business and if you don’t want to juggle both, build a great savings and transition. You constantly have to market yourself, have conversations and move the needle every single day. The main struggle was finding my lead generation strategy. What works for me? With this industry you are taught a lot of “traditional” and archaic ways of gaining clients. As a millennial a lot of those don’t fit me or my personality, so I had to learn what I love and tie that in with real estate. And again, make sure you have having conversations daily around it, build relationships. It’s boring on the back end because you have to do the grunt work and do the same things almost daily, but the reward is greater.
As you know, we’re big fans of Ashley Elmore. For our readers who might not be as familiar what can you tell them about the brand?
I am a Realtor, a solo agent with a virtual assistant, transaction coordinator and showing partner. I am born and raised in Columbia, SC so to me, that’s a huge selling point when I assist people, especially relocation clients. I take pride in showing them my city. We even provide relocation guides, foodie guides, etc. so they can enjoy their time here when they come to home shop. I specialize in first time buyers, relocations and those who are upgrading. I think what sets me apart from others is my branding/marketing. I take pride in that especially on social media whether it’s through showing my listings through creative listing videos or creating content in general about Columbia, my life and what the real estate market looks like here. I am also big on staying connected with clients after the deal. This isn’t transactional. I have four events a year and stay in touch to check in , see how you’re doing, if I can assist you with anything, etc. I want readers to know even though I have specialty areas, I am available to assist you at no matter the stage of homeownership or selling a home. I am also committed to providing excellent customer service and experiences.
How do you think about happiness?
My family and seeing clients smile. My husband and I have been together for over 14 years, married 8 years and we have a 2 year old daughter, Charleigh. That’s my safe space. I am a proud mama and wife. Seeing my clients smile is important because buying a home or selling a home is huge and it can be stressful, so hearing that I’ve done a great job or I made the process seamless and seeing them happy makes me happy.
Contact Info:
- Website: https://ashleyelmore.kw.com/
- Instagram: https://www.instagram.com/ashleyelmorerealtor/
- Facebook: https://www.facebook.com/AshleyElmoreRealtor/
- Youtube: https://www.youtube.com/@ashleyelmorerealtor
- Other: https://www.tiktok.com/@ashleyelmorerealtor
