Today we’d like to introduce you to Ashley Townsend.
Hi Ashley, please kick things off for us with an introduction to yourself and your story.
I started my journey as a licensed esthetician with a passion for helping women feel confident and put together in their everyday lives. What began as a side business offering lash services from a cozy, in-home studio quickly grew through consistency, word-of-mouth, and a strong focus on client experience.
While working a full-time remote job in the travel industry, I remained committed to building my brand, LashBabe By Ash, during evenings and weekends. Over time, I refined my skills, developed my signature style, and created a space where clients could feel comfortable, cared for, and confident.
Today, my business has evolved into more than just lash services—it’s a growing beauty brand with plans to expand into skincare, products, and additional services. My journey has been rooted in discipline, passion, and the belief that even small beginnings can turn into something impactful with consistency and vision.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a completely smooth road. I built my business while working a full-time job, which required discipline, long hours, and a lot of sacrifice.
In the beginning, I faced slow periods, self-doubt, and had to learn how to confidently price my services and set clear boundaries with clients. Building a consistent clientele and strong brand identity took time and intention.
Those challenges pushed me to grow into a more confident business owner. They taught me consistency, structure, and how to treat my brand like a real business—not just a side hustle—and that mindset is what’s helped me continue to elevate.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
LashBabe By Ash is a beauty brand centered around customized lash services and a high-quality client experience. I specialize in creating tailored lash sets that enhance each client’s natural features, rather than taking a one-style-fits-all approach.
What sets my brand apart is the intention behind everything—from the precision of my work to the overall experience I provide. I’ve built a space that’s professional, consistent, and focused on making every client feel confident and elevated.
I’m most proud of building a recognizable brand and loyal clientele .while balancing this as a part-time business. My vision is to continue expanding into a full beauty brand, including skincare and products, and to keep creating an experience that stands out.
What would you say have been one of the most important lessons you’ve learned?
The most important lesson I’ve learned is to treat my business like a business from the start. That means setting boundaries, valuing my time, and being confident in my pricing and services.
I’ve also learned that consistency is more important than perfection. Showing up, even when it’s not perfect, is what builds growth, trust, and long-term success.
Pricing:
- Full Lash Sets $95
- Half Lash Sets $75
- 2 week Fill $75
- Mini Infill $50
- Lash Removal $30
Contact Info:
- Website: https://Lashbabebyash.glossgenius.com
- Instagram: https://www.instagram.com/lashbabe_byash?igsh=MXNjOHZqdGl5dmIyNw%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/share/1CKjQF1qg9/?mibextid=wwXIfr
