Today we’d like to introduce you to Madison Lloyd.
Hi Madison, we’d love for you to start by introducing yourself.
I started Destination Us with a mission to create personalized weddings and events for clients who were tired of every event looking the same. I built my professional experience around what I would need to know about events and all of the vendors involved and how I would make sure that my planning company could accurately provide the essentials to each vendor to guarantee success. Setting myself apart in the industry is what really drove me to the success I have now.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
With every business, there comes challenges. Having an event planner for your wedding or event is not always considered a necessity and when it is a requirement, clients are normally looking for the cheapest out there just to mark off a check box. When I first started my business, I was on the cheaper in as I was building my portfolio, but quickly realized that it was not sustainable. By calculating all of my fixed costs and paying myself appropriately for my work, I did have to raise my prices. Raising my prices definitely became an obstacle for me as I reached the price that considered my services more of a luxury than a necessity. Now I am in no way the most expensive planner on the market, not even close, but I am also not the cheapest either. Pricing is a challenge that changed my cliental which ultimately changed how I run my business.
Appreciate you sharing that. What else should we know about what you do?
The best part about being a wedding and event planner is getting to be creative! I love really getting to know my clients and what their hobbies and interests are and how we can incorporate that into their event. I like to believe that I was the first to bring the idea of personalizing weddings and event into the Charlotte Metro area and I execute it well. I am always getting to know my clients and how we can incorporate them into their day. For weddings, I am often incorporating their favorite things into centerpieces and decorations. Another favorite of mine is a wedding that I had the groomsmen pass around trays of the couple’s favorite snacks during the reception.
If we knew you growing up, how would we have described you?
I have always had an interest in being organized. I liked having every detail planned out all of the time whether for vacations or my school days. But, I was also kind of a nerd. I graduated high school salutatorian and loved math. I really thought for a little while in school that I was going to be an accountant, but one job shadow and I decided very much against that. I decided I wanted to get out of the office and be creative, see something through from start to finish, so after that, I decided on event planning.
Pricing:
- Full Wedding Planning $5500
- Partial Wedding Planning $4000
- Wedding 90 Day Polish $2500
- Custom Party Packaging
Contact Info:
- Website: https://www.DestinationUsEvents.com
- Instagram: https://www.instagram.com/destinationus/
- Facebook: https://www.facebook.com/Destinationusevents
- LinkedIn: https://www.linkedin.com/in/madison-lloyd/
