Today we’d like to introduce you to Brian Wilson.
Hi Brian, so excited to have you with us today. What can you tell us about your story?
Sea Soap Co™ began with a promise: to build a future where our neurodiverse daughter—and others like her—could grow, contribute, and be valued. When she was diagnosed with mild intellectual disability, dyspraxia, apraxia of speech, and ADHD, our family realized how important it was to create meaningful opportunities, not just for her, but for individuals with intellectual and developmental disabilities everywhere. We sat down as a family and discussed what type of business we wanted to start and the answer came quickly: it had to be something we believed in, something natural, and something we could build together as a family. We’ve always loved the beach and surfing so bringing that inspiration into our products felt right from the beginning.
We created Sea Soap Co™ around three core commitments:
• Clean, natural products made without synthetics or harsh chemicals.
• Sustainable practices, from recycled packaging to compostable materials.
• Inclusive employment, offering supportive jobs for individuals with IDD to thrive.
Our Mission is to change the way people perceive individuals with intellectual & developmental disabilities & deliver thoughtfully crafted products for our customers. Sea Soap Co™ started as a business and has become a movement toward a world where people of all abilities are valued, seen, and celebrated.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all — but it’s been a really fun adventure. Early on, we truly didn’t know what we didn’t know and we’re still learning as we go. I had zero experience with a product-based business, so we had to learn everything from packaging and production to soap regulations on the fly. And jumping into social media marketing without ever having used it personally has been another “learning opportunity.”
Thanks – so what else should our readers know about Sea Soap Co?
We’re a mission-driven soap and personal care brand that provides high-quality products inspired by the coast. We’re best known for our clean ingredients, fresh scents, and giftable soaps that feel fun, meaningful, and good to use.
What really sets us apart is our mission — we create meaningful jobs for individuals with intellectual and developmental disabilities, so every product we sell supports real people and has a real impact.
We’re most proud of building a brand that customers love for both the products and the purpose behind them. We want readers to know we’re more than just a soap company — that when they support our brand, they’re getting high-quality goods and helping create meaningful change in people’s lives.
Any big plans?
We’re really excited about expanding beyond our core soap line and exploring new products like kids’ soaps, a potential pet care line, and natural surf wax — all rooted in our clean ingredients, coastal inspiration, and mission-driven values.
We’re excited to grow beyond just soap and build a lifestyle brand for ocean lovers and mindful families, offering products that are fun, functional, and purpose-driven. Mostly, we’re looking forward to continuing to grow in a thoughtful way, reach more customers, and create more meaningful impact through our mission.
Contact Info:
- Website: https://theseasoap.com/
- Instagram: https://www.instagram.com/theseasoap/
- Facebook: https://www.facebook.com/SeaSoapCo
