Today we’d like to introduce you to Kathy Casertano.
Hi Kathy, thanks for joining us today. We’d love for you to start by introducing yourself.
In the bustling world of beauty and grooming, where chemicals and synthetic products often dominate the scene, I wanted to stand out as a pioneer of natural and organic haircare. As the CEO of an organic salon and barber shop, my goal was to revolutionize the industry by blending sustainability, wellness, and style seamlessly. My journey was inspired by my passion advocacy for eco-friendly living , I then put forth total dedication, innovation, and environmental consciousness to create what I wanted to be the Grand Strands only All Pure Natural and Organic Salon and Barber Shop.
My affinity for organic living dates back to my early years where I cultivated a deep respect for nature and its healing properties. Motivated by a desire to align my professional pursuits with my personal values, I embarked on a mission to create a salon and barbershop experience that prioritized health, sustainability, and authenticity. Thus, my vision for an organic salon and barber shop was born.
In 2014, after completing my Masters in Business Administration & Entrepreneurship I took the leap and founded my establishment, envisioning a sanctuary where clients could indulge in luxurious treatments without compromising their health or the environment. From the selection of plant-based haircare products to the eco-friendly salon design, every aspect of my venture was meticulously crafted to reflect my commitment to holistic well-being.
One of the key pillars of my success lies in my unwavering dedication to sourcing only the finest organic ingredients for my salon and barbershop products and services. Partnering with local artisans and eco-conscious suppliers, to ensure that each item used in my salon and barbershop was to be free from harmful chemicals and synthetic additives. This dedication to purity not only enhances the well-being of my clients but also supports sustainable practices within the beauty industry and community.
Beyond my commitment to natural ingredients, I place a strong emphasis on education and empowerment. I believes in empowering my team with extensive training on organic haircare techniques and sustainability practices, enabling them to provide unparalleled service to their clients. Additionally, I educate my clientele on the benefits of organic living, fostering a community of conscious consumers who prioritize health and environmental stewardship.
I believe my innovative approach to beauty has garnered widespread acclaim, earning my salon and barbershop a reputation as a beacon of green excellence in the industry. My commitment to sustainability has not only attracted a loyal clientele but has also inspired other beauty professionals to embrace eco-friendly practices in their own establishments. Through my leadership, I wish to catalyze a movement towards a more sustainable and ethical future for the beauty industry.
As the demand for organic beauty and products continues to grow, I remain at the forefront of innovation, constantly seeking new ways to elevate my salon and barbershop offerings while staying true to my core values. Whether it’s introducing cutting-edge organic treatments or spearheading community initiatives to promote environmental awareness, I wish to continue to push the boundaries of green beauty, leaving an indelible mark on the industry.
In conclusion, My journey from advocate to entrepreneur I hope exemplifies the transformative power of passion and purpose. Through my unwavering commitment to organic living and sustainability, I not only built a thriving business but have also inspired a movement towards a healthier, more conscious approach to beauty and men’s grooming. As I continue to lead the change for green excellence in the industry, I hope my legacy serves as a testament to the profound impact that one individual can have on shaping a more sustainable future for all.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The Salon and Barber shop faced numerous challenges along the journey, navigating through the “School of Hard Knocks” with resilience and determination, refusing to let any obstacles overcome the dream that God placed on my heart I continued to move forward. Major obstacles included financial difficulties, stiff competition, building a loyal customer base, and overcoming operational setbacks. Despite these hardships, I remained persistent, continually pushing forward with unwavering perseverance. I relied on my faith in God to sustain them, believing that through faith, hard work, and perseverance, I would overcome adversity and achieve success. Everyday my testament of resilience, faith, and unwavering hope in the face of ongoing struggles is a reminder that anything is possible with God. PURE Salon and Barber Shop is truly a testament of God and the miracles he performs.
As you know, we’re big fans of PURE SALON & BARBERSHOP LLC. For our readers who might not be as familiar what can you tell them about the brand?
Brand Story / About Us
We are a pure, purpose-driven salon and barbershop built on individuality, integrity, and organic beauty. As the only fully PURE, natural, and organic salon and barbershop in the area, we deliver a truly personalized EXPERIENCE ;
because no two clients are the same.
Our business blends the artistry of professional barbering with elevated salon services, all within a unique, welcoming environment that serves everyone. Every service is customized to the client’s lifestyle, hair needs, and personal style, using only PURE, organic, and natural products that support both personal wellness and environmental responsibility.
What sets us apart is not just what we do, but how we do it. We prioritize intentional consultations, skilled craftsmanship, and authentic connection. Our space is designed to feel inclusive, modern, and COMMUNITY-FOCUSED ; where classic barbering meets refined salon care under one roof.
We don’t follow trends; we create experiences. By combining organic practices, individualized service, and a one-of-a-kind atmosphere, we stand out as a trusted leader in conscious grooming and beauty within our community.
VISION
PURE “The True Essence of Purity”
A one-of-a-kind organic salon and barbershop delivering personalized, natural grooming services in a unique space where barbering and salon artistry come together.
PURE Mission Statement
Our mission is to provide clean, organic salon and barbering services tailored to each individual, while creating an inclusive environment that elevates personal style, wellness, and community connection.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
To every new entrepreneur: never give up on your dream.
The journey will test you. There will be moments of doubt, setbacks that feel personal, and days when progress seems invisible. That’s normal. Every successful business was built through uncertainty, persistence, and the courage to keep moving forward when quitting felt easier.
Believe in your vision, even when others don’t yet see it. Stay committed to learning, adapting, and growing. Mistakes are not failures—they are lessons that shape you into a stronger leader and sharpen your purpose.
Consistency beats perfection. Show up every day, do the work with intention, and trust the process. Success doesn’t happen overnight, but it does happen when you refuse to stop.
Keep pushing forward. Stay focused. Stay hungry. Your dream is worth the effort—and if you don’t give up, success will come.
Contact Info:
- Instagram: https://www.instagram.com/puresalonandbarbershop
- Facebook: https://www.facebook.com/share/1Ap7TTK5Xs/
- Other: PURE SALON & BARBER SHOP https://g.page/r/CYMWIeOnFGo9EBM/review
