Today we’d like to introduce you to Jennifer Ebert.
Hi Jennifer, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Jennifer Ebert is a South Carolina entrepreneur and the founder of Journey 2 Transformation, a wellness company that creates transformational retreats and coaching experiences for women navigating burnout, identity loss, and the pressure of always being “the strong one.”
With a background as a marketing director in senior healthcare—and personal experience as a caregiver and mother—Jenn understands what it’s like to carry responsibility until you can’t recognize yourself anymore. Her upbringing in a foster family environment shaped her lifelong commitment to advocacy and meaningful support.
Today, Jenn blends modern coaching, wellness practices, and immersive travel experiences to help women reconnect with who they are, set boundaries without guilt, and build lives that feel true again
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Not at all — and honestly, I wouldn’t trust a smooth road. This is how I learn.
The biggest struggles came from walking away from what looked “safe” on paper to build something that actually aligned with who I am. Balancing family responsibilities, financial pressures, and the internal fear of starting over at 45 forced me to confront my own limits — and my own conditioning around hustle and success.
Burnout and losing myself was a turning point to finding myself. It made me slow down, rethink everything, and build from a place of intention instead of performance. The challenges do not stop me — they clarify my purpose. Every obstacle shapes the work I do now and the way I show up in it.
Thanks – so what else should our readers know about Journey to Transformation?
At its core, my work has always been about people — especially seniors and the families who love them. Long before it became a career, it was personal. My grandparents helped raise me and lived with me for most of my life, so supporting aging adults and caregivers has always been part of my world.
Professionally, my background spans the senior living and healthcare space from multiple angles. I hold a master’s degree in Healthcare Marketing and Communication as well as Business Administration, and I’ve served on nonprofit boards including United Way, the Alzheimer’s Association, and the Aging in Place Coalition. I worked as a Marketing and Admissions Director for senior living communities, ran caregiver support groups, and led B2B marketing efforts in home care — including helping launch a new territory from the ground up. I’ve lived inside the pressure to increase revenue, and I’ve also sat with families carrying fear, guilt, and exhaustion.
What sets me apart is my ability to bridge the professional and the personal. I can speak to caregiving through data, strategy, and systems — and I understand it on a human level. I’ve seen how caregivers disappear while holding everything together. That insight is why I created luxury retreats and transformational experiences for people who need to be reminded that they matter too. Their sacrifices are seen. Their needs are valid. And rest is not something they have to earn.
What I’m most proud of, brand-wise, is that my work is rooted in lived experience, not theory. My brand stands for dignity, advocacy, and human-first support. I want readers to know this isn’t surface-level wellness — it’s intentional work created for those who have spent years giving personally and professionally and are finally ready to get time back for them.
What do you like best about our city? What do you like least?
What I love most about our city is how alive it feels. I moved here five years ago and have watched it grow, evolve, and find its stride. New businesses are popping up, opportunities are expanding, and there’s a real sense of momentum. I also love the culture and diversity — it feels welcoming, dynamic, and full of possibility.
What I like least is the growing gap in support for seniors. As the city grows, the needs of older adults — especially around affordability, access to care, and aging-in-place options — aren’t keeping pace. There’s so much opportunity here to do better, and I hope continued growth includes meaningful solutions for the people who helped build this community in the first place.
Contact Info:
- Website: https://www.journey2transformation.net
- Instagram: https://www.instagram.com/journey2transformation/
- Facebook: https://www.facebook.com/Jennstransformation
- LinkedIn: https://www.linkedin.com/in/jennifer-ebert-1a85936/
