Today we’d like to introduce you to Jamison & Shyla Ganzy.
Hi Jamison & Shyla, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
WNM Essentials began as a deeply personal journey. As an Army veteran, candle making started as a form of self-initiated therapy for me, a way to find calm, focus, and meaning through creativity. What began as a small act of mindfulness quickly evolved into a shared passion between my wife, Shyla, and me. Together, we discovered that what brought us peace could also bring joy and inspiration to others.
We started from our garage, experimenting late into the night with different materials and scent combinations, driven by curiosity and a desire to create something exceptional. Over time, those experiments turned into refined formulas and a growing brand that reflects our values: craftsmanship, authenticity, and connection.
WNM Essentials has since evolved from a home project into a fragrance and candle company offering candles, perfumes, diffusers, and interactive candle-making experiences. Our Candle Lab classes became a cornerstone of the brand, giving individuals and groups the opportunity to craft their own custom creations while learning the art and science behind fragrance.
What began as personal healing transformed into purpose. Today, WNM Essentials represents resilience, creativity, and community. Every product and experience we offer is designed to encourage mindfulness, elevate everyday spaces, and remind people that peace can be created, one fragrance at a time.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all, and that’s exactly what has made the journey meaningful. Building WNM Essentials has been filled with lessons, challenges, and constant evolution. As with most small businesses, especially one built from the ground up, there were moments of uncertainty. From sourcing reliable materials and maintaining consistent product quality, to managing growth, finances, and marketing all at once.
As veterans, we had to relearn what stability and structure meant outside of military life. Candle making began as therapy, but turning that personal practice into a sustainable business required discipline, creativity, and patience on a whole new level. Shyla and I had to balance vision with business practicality, testing formulas, refining our brand identity, and learning how to translate our passion into a professional, scalable operation.
There were times when we questioned direction, faced setbacks, or felt the weight of doing everything ourselves, from production, packaging, fulfillment, marketing, and teaching. But each challenge forced growth. Every obstacle helped us define who we are as creators and as a company.
Those experiences shaped the foundation of WNM Essentials: perseverance, faith, and the belief that progress is built through process. The road hasn’t been smooth, but it’s been worth every step.
Can you tell our readers more about what you do and what you think sets you apart from others?
At WNM Essentials, we specialize in creating personal luxury, handcrafted fragrance experiences, from candles and perfumes to diffusers and air fresheners. Our mission is simple: to bring intention, creativity, and emotional connection to every scent we design. We don’t just sell products; we curate experiences that engage the senses and tell a story.
We’re best known for our Candle Lab experiences, where guests design and pour their own custom candles or fragrances in an interactive, guided workshop. These sessions blend education, creativity, and relaxation, offering people a deeper appreciation for the craft. Over time, this experiential approach has become a defining part of who we are, it turns customers into creators and moments into memories.
What sets us apart is our precision and authenticity. Every product is developed through extensive research, testing, and refinement to ensure quality, consistency, and balance. We treat fragrance creation as both an art and a science, with a focus on clean ingredients, simple design, and mindful formulation.
We’re most proud of how far the brand has come, not just in product range or recognition, but in the impact we’ve made within our community. From local partnerships and private events to our philanthropic collaborations, every step reflects our belief that scent can inspire, connect, and heal.
Ultimately, WNM Essentials stands for more than fragrance. It represents resilience, creativity, and excellence, which was built from passion, driven by purpose, and designed to elevate every space it touches.
Do you any memories from childhood that you can share with us?
For me (Jamison), it goes back to childhood, a time when I first learned what drive and determination really meant. I remember starting out in pee-wee football, not knowing anything about the game or where to begin. During every practice, the end-of-day races frustrated me because I could never finish first. Instead of giving up, I started running laps in my backyard, pushing myself every evening with a simple goal: to be better than I was the day before.
That persistence paid off. Over time, I became one of the fastest players on every team I joined. A lesson that has stayed with me throughout life. That same mindset fuels how I approach business and creativity today: when something challenges me, I don’t stop until I master it.
Contact Info:
- Website: https://wnmessentials.com
- Instagram: WNM Essentials
- Facebook: WNM Essentials
- Other: @wnm.essentials (Tiktok)
