Today we’d like to introduce you to Kelly Caldwell.
Hi Kelly, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I (Kelly Caldwell) started floating back in 2012 while living in Atlanta. Even after just one float I knew this was something really special. After three floats, I was down right hooked! As a modality of personal development, I was blown away by the peace and calm I attained after just 3 sessions over a two month time period. As a healing tool, my PTSD symptoms had a dramatic decrease and my quality of life shot way up. Something had become very clear to me: floating was one of the most powerful, yet unknown tools for healing, creativity, and physical recovery. With float centers popping up all over the country, I knew it was time to bring it all home to Greenville and give back to my community.
In April 2016, I completed an apprenticeship with Float Tank Solutions in Portland, Oregon and was on my way to creating a float center of my own. My mom, Robin Carroll, started to really take notice and decided to try floating. After her first float, she could see the potential and knew how to make her experience even more relaxing the next go round. After her second float, she said it was 100% better. And after the third float, she was ready to dive into the business world with me make it all happen. With the right partnership, and a lot of research, Drift Float & Spa was born.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Yes and no! We had an incredibly successful start and have been very lucky to stay in that lane. Even through a 2 month shut down from Covid and our building’s exterior undergoing major construction, we have been eable to maintain an incredible and loyal customer base. Around 4 years in, our neighbors decided to move to another space. We were completely out of room to grow in our space so we took on the additional 1600 squarefeet and expanded. Some things went according to plan but most, did not. It was a huge financial strain and there were many times I was not sure we were going to make it through. You can plan and plan but things don’t always pan out, that’s when you have to pivot. I spent two years being strategic in how we adjusted and pivoted our business plan to create sustainability and a lineup of services that are true to our brand – effective and experiential.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
If you have ever felt like you could know yourself better or that the world is just too noisy to hear yourself think, you are in the right place. Floating is a healing therapy that allows you to get away from the outside world and give yourself some much needed focus and attention. Floatation helps reduce chronic pain, recover from exercise and injury, reduce insomnia, awaken creativity, boost meditation experiences, relieve anxiety and PTSD symptoms, and refresh your energy. As Greenville’s first and only float and health spa, Drift, will provide you a calm and safe place to solve problems, relax, and recharge.
We are known for float therapy, but we offer a wide range of wellness services that can be used on their own or as a circuit. We offer massage, ReCharge Wave Mat by Stimawell, Lucia Light, Oxygen Bar, Infrared Sauna with Red Light Therapy, Contrast Therapy, Cold Plunge, and more.
Pricing:
- $89 – 60 Minute Float
- $129 – 60 Minute Massage
- $65 – Introductory ReCharge Wave Mat
- $75 – Lucia Light
- $45 – Infrared Sauna
Contact Info:
- Website: https://driftgreenville.com
- Instagram: @driftgreenville
- Facebook: https://facebook.com/driftgreenville
