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Conversations with Jennie Miller

Today we’d like to introduce you to Jennie Miller.

Hi Jennie, please kick things off for us with an introduction to yourself and your story.
I’ve always loved art. For most of my life, I thought I’d become an artist—but somewhere along the way, I found myself drawn to design. I loved how it brought structure and intention to creativity—how it could solve real problems while still telling a visual story. I pursued a degree in graphic design and quickly realized that the work I loved most was where art, design, and illustration met. That intersection—blending expressive visuals with thoughtful strategy—is where I feel most at home, and it’s at the heart of everything I do.

I got my start here in Greenville, South Carolina, working with Dapper Ink and The Landmark Project—two teams that played a huge role in shaping my early career. A few years ago, I stepped out on my own and began freelancing full-time, eventually launching Ramble Design Co: a studio built around colorful, illustration-forward design. Since then, I’ve had the opportunity to collaborate with all kinds of clients—from local businesses to large-scale events—and I’m constantly reminded how lucky I am to be part of such a generous and creative community.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like a lot of creatives, one of my biggest early challenges was battling the fear that the kind of work I’m most drawn to wouldn’t be marketable. I worried that if I leaned too far into my style—especially the quirky, illustrated projects I love—there wouldn’t be a place for it in the professional world. In the beginning, I said yes to just about everything, and I’m really glad I did. It gave me the chance to explore a wide range of work, learn from more experienced designers, and gain hands-on experience with local agencies and teams. I started out at places like Dapper Ink, where I learned the ins and outs of print and apparel design, and over time, I began to notice a pattern: the work that felt the most “me” was often the work that resonated the most with others. That realization gave me the confidence to start saying no to projects that didn’t align—and to lean further into the creative direction that excites me most. It’s been a winding path, but a deeply rewarding one.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I specialize in branding, packaging, product design, and merch that’s full of personality. I love working on projects that let me bring artful storytelling into everyday things—whether that’s a beer can, a poster, a t-shirt, or a box of snacks. My work tends to be colorful, vibrant, and just a little offbeat, and I think what sets me apart is the way I blend custom illustration with thoughtful design strategy. I’m not trying to fit into one rigid aesthetic—I’m here to help brands stand out in ways that feel fun, clear, and deeply creative.

Some of my favorite projects in the past few years have been with the Greenville Zoo, designing a series of animal tees, stickers, and posters that celebrate their beloved residents (like the siamang and the red panda). I’ve also loved working on festival merch for events like Hampton-Pinckney Porchfest and Jazz Fest, and creating packaging designs and illustrations for brands like Appia Chips and Methodical Coffee.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I think we’re entering an interesting shift in the creative world. With AI-generated design becoming more common, I believe we’ll start to see an even stronger appreciation for work that feels human—design that’s tactile, quirky, and unmistakably hand-crafted. I think the future belongs to creatives who lean into individuality, imperfection, and storytelling. People are craving realness and originality, and that gives designers and illustrators a huge opportunity to stand out by being a little weirder, a little slower, and a little more intentional in how we make things.

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