Today we’d like to introduce you to Ian Horowitz
Hi Ian, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
2 retired Baltimore City Firefighters founded The Energy Drink™. Out of a passion for wanting to supporttheir brothers and sisters who were are first responders we were able to leverage our social media following on the page Brotherhood Buffs. Being first responders ourselves we knew how hard it was to be able to function after a long night work responding and saving lives throughout the night. We wanted to create an energy drink that was not only healthy but also one that was actually effective. So we created The Energy Drink™ so you would get the energy boost but not the crash like the other drinks in the market place. We also wanted to make sure our drink would give you mental clarity along with getting your hydration and good vitamins and minerals all in one drink. With all of this in mind we tasked our intern with the task of finding a formulator. It wound up being a massive challenge but our formulator had worked for all the major brands including some of our competitors in the early days.
Writing is not my best medium FYI
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Some of the biggest struggles initially were finding the right co-packer that would support our small brand. Many of them only want to work with your if you are placing gigantic orders. We finally found someone in Mooresville, NC that could help us and understood our brand was being built organically off of our social media platform
Appreciate you sharing that. What should we know about The Energy Drink ?
We only sell The Energy Drink™. Our brand is known for providing a great quality energy drink that is made with the highest quality ingredients. The founders Dan Mathe & Ian Horowitz are retired Baltimore City Firefighters. They got their start in real estate and have branched out into several other businesses. The majority of their time is spent on The Energy Drink & their real estate portfolio.
Who else deserves credit in your story?
Sean Morse – Intern. He thought of the idea and found the formulator, designed the can and website. Without his creative mind this would still just be an idea
Pricing:
- 36.99 free shipping nationwide
Contact Info:
- Website: https://www.theenergydrink.com
- Instagram: https://www.instagram.com/officialenergydrink/
