Today we’d like to introduce you to Madi Scott
Hi Madi , thanks for joining us today. We’d love for you to start by introducing yourself.
I never fit the corporate mold. I was always the one with ideas that were “too out there,” the one being told no—that I had no business worming my way into projects just because I found them interesting. It was frustrating, limiting, and honestly, boring.
Madnetic started as my personal outlet. I wanted a space to create websites, practice SEO, and experiment without boundaries. But turning that passion into a business was an uphill climb. In the beginning, I had to diversify my services just to attract clients—what started as just web design and SEO quickly expanded into branding, social media, event management, and promotion. What was once a necessity has now evolved into branches of the company, each playing a role in shaping and elevating brands in music, entertainment, hospitality, and fashion.
But beyond the clients I serve, Madnetic has become what I always dreamed of—an empowerment space for creatives. The #MadMob is the team of thinkers, creatives, and artists I get to work with to bring these projects to life. They’re the ones pushing boundaries, challenging the norm, and making bold ideas happen. Madnetic isn’t just a business—it’s a movement.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not. Starting Madnetic Marketing was an uphill climb from day one. I didn’t have a roadmap, a safety net, or a blueprint to follow—I had to figure it out as I went.
In the beginning, the biggest challenge was proving myself. I was constantly being told my ideas were too bold or that I didn’t have a place in certain spaces. I had to work twice as hard to get opportunities and, even then, many doors were slammed shut. That’s why I stopped waiting for permission and started creating my own lane.
Another struggle was balancing creativity with business. I launched Madnetic as a space to build websites and practice SEO, but to attract clients, I had to expand my offerings—which meant learning new skills, adapting constantly, and wearing every hat in the business. What started as a necessity eventually became branches of the company, but in the early days, it was overwhelming trying to do it all.
One of the hardest lessons was learning how to run a business. I’ve always been a creative first, but I had to become a money person—learning how to budget, send invoices, create contracts, and manage cash flow. Sales was especially hard for me because I hated making relationships transactional. I never wanted to feel like I was just selling something—I wanted to build real connections. Over time, I learned that sales isn’t just about closing deals; it’s about building trust and proving value in a way that feels authentic.
Then there’s the challenge of being a creative in an industry that demands results. I don’t believe in throwing content into the void and hoping it sticks. Every decision I make is backed by data, and I had to find a way to balance strategy with storytelling—proving that creativity and analytics can (and should) work together.
But through all of it, I never stopped pushing forward. Now, Madnetic is not only thriving, but it’s exactly what I envisioned—an agency that amplifies brands in music, entertainment, hospitality, and fashion, and a creative movement powered by the #MadMob—the artists, designers, and visionaries I get to collaborate with every day.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
At Madnetic Marketing, we specialize in helping brands in music, entertainment, hospitality, and fashion stand out in a way that feels authentic, bold, and unforgettable. We offer website design, SEO, event management, promotion, branding, and social media management, but at our core, we’re storytellers and strategists.
What we’re known for is pushing creative boundaries. I don’t do surface-level marketing—I build strategies that attract the right audience, not chase them. Everything we do is backed by data, but driven by creativity. The balance of strategy and storytelling is what makes our work so effective.
I’m most proud of the community we’ve built. Madnetic isn’t just a business—it’s a movement. The #MadMob is made up of the thinkers, creatives, and artists I get to work with every day to bring these projects to life. They’re the ones who push the limits with me, challenge outdated marketing norms, and create experiences that leave a lasting impact.
What sets us apart is that we don’t follow trends—we set them. Madnetic was built for brands that want to do things differently, for businesses that aren’t afraid to take risks and make noise. I never fit the corporate mold, and neither do my clients. We’re here to break the rules, disrupt the ordinary, and redefine what marketing can be.
Do you have any advice for those just starting out?
No one is going to give you permission—just start. If you wait for someone to tell you it’s the right time or that you’re qualified enough, you’ll be waiting forever. The best way to learn is by doing.
Be adaptable, but don’t lose your vision. When I started, I had to diversify my services just to attract clients. That flexibility helped me grow, but I never lost sight of what I actually wanted to build. Know when to pivot, but don’t let short-term survival pull you too far from your long-term goals.
Contracts. Always. If I could go back, I would have locked down my contracts and pricing structure way earlier. Protect your work, protect your time, and never be afraid to charge what you’re worth.
Sales isn’t about selling—it’s about solving. I used to hate sales because I didn’t want relationships to feel transactional. But when I shifted my mindset and realized I wasn’t “selling” anything—I was solving problems and creating opportunities—everything changed. If you believe in what you’re offering, selling won’t feel like selling.
Find your people. The journey is a lot harder when you try to do it alone. Surround yourself with creatives, thinkers, and visionaries who push you forward. That’s what the #MadMob is for me—it’s a collective of people who challenge the norm and bring big ideas to life.
Not everyone will get it—and that’s okay. I’ve been told “no” more times than I can count. I’ve had people say my ideas were too out there or that I didn’t belong in certain spaces. If I had listened, Madnetic wouldn’t exist. Not everyone is your audience, and not everyone needs to understand your vision. Focus on the ones who do.
Data and creativity go hand in hand. Some people rely too much on gut instinct, while others get lost in the numbers. The magic happens when you blend both—when you use data to inform creative decisions and create content that doesn’t just look good, but actually works.
At the end of the day, the biggest thing I’ve learned is that success comes from consistency. Keep showing up, keep learning, and keep pushing forward—even when it’s hard. That’s how you build something that lasts.
Pricing:
- email for pricing
- madiscott@madneticmarketing.com
Contact Info:
- Website: https://www.madneticmarketing.com/
- Instagram: https://www.instagram.com/madneticmarketing/
