Today we’d like to introduce you to Erin Pacitti
Hi Erin, please kick things off for us with an introduction to yourself and your story.
I started my career as an intern in the Public Relations Department at Georgia Aquarium. I’d previously held internships in several creative fields, including television production, copywriting, and social media, but I hadn’t found one specific field that I wanted to specialize in. I immediately fell in love with the culture and mission of Georgia Aquarium, as well as the passionate team behind the operation, and I was thrilled to accept a full-time position as the organization’s marketing coordinator.
I learned the ropes of all things marketing in this role–how to craft compelling messaging on both sensitive and silly subjects, how to get the word out about events, how to raise money through creative endeavors, and more–and I was given a lot of responsibility. I also learned I was best suited for a role wearing multiple hats. My time at the aquarium shaped how I approach client work today and gave me an incredible foundation for my career.
I later moved on to work at REED Public Relations, a leading PR firm in Nashville, Tennessee. It was there I learned how to juggle many projects at once, work with a wide variety of personalities, and how to track and talk about results. When my then-fiancé accepted a job in Charleston, South Carolina, I knew it was the right time to move on and forge my own path. I was ready to return to the marketing world and build my roster of clients.
I worked solo from a small bedroom in our Charleston home for three years before I took the leap and expanded my business, Paralian Marketing. We are now a team of three full-timers and three specialized contractors, and we work together to tell our clients’ stories through integrated marketing solutions, curated messaging, and data-backed strategies.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I have learned a lot over the past decade! I was better suited for some roles than others. And there have been many learning opportunities, like how to set boundaries, how to write bulletproof contracts, and how to make great hires. I have always thought of challenges as fast-track opportunities to learn something new about myself or my business.
Every setback I’ve experienced has informed how I’ve built my company. I want Paralian Marketing to be a great place to work; we treat our clients and our team members with the utmost respect. We celebrate leading rich lives outside the office, and we take care of and support one another. Past experiences have revealed how important these values are to me. I curate Paralian Marketing’s team and client roster with each in mind.
We’ve been impressed with Paralian Marketing, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Most of our clients sell complex products or services. We specialize in telling their stories using clear, concise messaging and targeted strategies. Each member of our team excels in a different facet of marketing, but we are mainly known for our exceptional writing, digital ad management, and operational prowess.
There’s no one-size-fits-all solution to marketing, especially when working with hard-to-promote products and services like community programs, training courses, intellectual property, and the like. We really take the time to get to know our clients and the people behind the products. We craft precise copy that represents each client’s unique personality and story; then, we make sure that messaging gets in front of the most qualified audiences.
Most importantly, we are a team of thinkers and doers. Everyone at Paralian Marketing is as comfortable writing a high-level strategy as they are scheduling social media posts. We come together to get the job done well, on time, and within budget.
Many of our clients are early-stage start-ups, and we love to work with them to craft product marketing strategies, test marketing theories, and lay an operational groundwork for a lucrative future. We’ve had the privilege of growing alongside several of our early clients, and we hope to do the same with future clients.
Where do you see things going in the next 5-10 years?
Influencer marketing has been a huge focus in the industry for years, but with the ongoing regulations surrounding social media platforms, I expect the category will shrink in the long term. Our clients have been less and less interested in building relationships with influencers; they would rather double down on media and local government partnerships.
On that note, I see a hyper-local approach to marketing on the rise. Securing national media hits will always be an amazing accomplishment, but local coverage, community partnerships, and nearby audience engagement can work wonders for businesses of all sizes. Finding ways to integrate into your local community can create goodwill and generate leads simultaneously.
Contact Info:
- Website: https://www.paralianmarketing.com
- Instagram: https://www.instagram.com/paralianmarketing/
- LinkedIn: https://www.linkedin.com/company/paralian-marketing/
