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Rising Stars: Meet Michael Hutchinson

Today we’d like to introduce you to Michael Hutchinson.

Hi Michael, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
I started in the advertising agency business in 1973 as an art director for a small shop in Charlotte, NC.

As I progressed in my career with larger more creative agencies, I was fortunate to be able to work with some really good photographers in San Francisco, Atlanta, Los Angles, and New York. During my almost five-decade career, I started shooting my own work for the love of it, first in film and then digital.

Today I live in Matthews NC where I spend most of my free time traveling around North and South Carolina as well as Tennessee and Virginia shooting rural life, old farms and buildings, landscapes, and rusted metal. I like to photograph people on the streets when I visit festivals, music venues, diners, and small-town America.

I also enjoy taking a creative approach to how I caption my work. That approach also comes from my advertising days. Occasionally, I do commercial work but most of my shooting is more of a documentary and/or fine arts perspective.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
I don’t believe art is ever a smooth road.

I’m always being challenged with the subject matter, lighting, communicating what story I’m trying to tell, learning new technology, dealing with all types of people in their environments, and lately the price of gas.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I have always enjoyed storytelling at its simplest level using words and pictures in an unexpected or humorous approach.

Convoluted visuals with extraneous artsy techniques depicting bland unoriginal ideas are in my opinion, the bad guys in the communication art world.

Many people comment on my captions as being what separates me from other photographers. It makes me feel like my work is appreciated because it often brings a smile and doesn’t take itself too seriously.

Is there any advice you’d like to share with our readers who might just be starting out?
Study photographers and their styles throughout the history of photography. Learning how to see takes time. Once you learn how to see you’ll have some of the best times with your photography.

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1 Comment

  1. Jack Reichard

    July 21, 2022 at 7:15 pm

    Very interesting and informative. I followed “Hutch’s” career and he has always had a knack for creating good advertising with always a dash of art mixed in. He should teach!

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