Today we’d like to introduce you to Annie Kines.
Hi Annie, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
I began making jewelry with my next-door neighbor when I was about 12 years old. She didn’t have any children, so I think she liked teaching me things! I got really into it and my mom took me to a jewelry-making class at a local bead shop. I had my first jewelry show at our house when I was just 13! I took another jewelry-making class in high school and it helped me hone my skills. Then through college and graduate school, it became a way to make a bit of extra money, but mostly just a fun creative outlet. I began selling more and more at markets and one or two local shops, and after realizing that working in an office environment wasn’t for me, I took the leap to make it a serious business. That was over 5 years ago, and here we are!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I’ve really let the business grow organically in order not to force its growth. I kept a side job for the first couple of years which helped with that. It’s been a fairly smooth road with some bumps along the way. For example, learning how to package and ship products, branding, preparing for professional photoshoots, content creation, etc. can be trying at times, especially when you’re also making the product! I did a few markets a week for a couple of years which was exhausting because of the set-up and breakdown involved, but fortunately, the business grew to where I can now focus primarily on online & wholesale orders.
Appreciate you sharing that. What else should we know about what you do?
I hand-make jewelry using natural components including freshwater pearls, a wide range of stones, and 14kt gold-filled metals. I take a lot of pride in the quality of my pieces. I like to ensure that the pieces not only look good but function well and are long-lasting. Since I make each piece myself, the quality control is great! If I’m not happy with a piece, I’ll take it apart and try again. I think I’m most known for my style which is somewhere between beachy & classic. What makes me the proudest is how much work I’ve put into building the brand throughout the years. I really want people to enjoy wearing my jewelry, and feel like they are getting beautiful, accessible, & quality pieces.
What were you like growing up?
Growing up, I always turned to creativity for fun like drawing, painting, making collages, etc. I remember wanting to be able to make some form of art for a living when I got older, but that seemed really far-fetched at the time. If wasn’t working on a project, I was in the ocean surfing, or at swim practice. I was a good student, and good kid overall, maybe thanks to my creative hobbies!
- Earrings $30-$70
- Necklaces $45-$74
- Bracelets $24-$45
- Email: email@example.com
- Website: www.tidaljewelrybyannie.com
- Instagram: @tidal_jewelry
- Facebook: https://www.facebook.com/tidaljewelrybyannie