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Hidden Gems: Meet John Dennis of Dennis Landscaping

Today we’d like to introduce you to John Dennis.

Hi John, please kick things off for us with an introduction to yourself and your story.
I started this small side business in 2013 as a secondary income to pay the bills. Then the following year I received a job at Santee cooper as a mechanic and then started receiving a stable income from SC. So then I was able to pick and choose what jobs I was able to do and maintained a decent business on weekends that was approximately the same income as my full-time job.

Then in 2018, I decided I was going to quit and go full-time in 2019 so I could get out of my dead-end job with no ability to move up. Then in June of 2018, I was forced to resign and I left SC with $4.68 In my account and a third child on the way. So fear motivated me to put everything into my business so in the following 3 months I was able to make more than my yearly income at SC. 2019-2020 I grew my business and paid off debts and become extremely stable.

So in 2021 I took off most of my workload and helped my wife start her photography business stayed home mostly to take care of kids except working 1 day a week to keep my loyal clients. 2022 has been very good to me I am working a bit more and still doing as much as I can for our now 4 children and would never in a million years consider another by-the-hour job.

We all face challenges, but looking back would you describe it as a relatively smooth road?
At first, it was extremely terrifying and I was worried if we were going to be able to survive. The slow seasons during winter were always extremely tight and we were always looking forward to tax time to invest and pay anything we may have fallen behind on during winter. Also caring for our children’s busy schedule is the most demanding.

My wife is now a full-time student at CSU and runs a very successful photography business. Also, we have 4 children under 7 that have to be taken to school, daycare, soccer, doctors, speech therapy, and so on so free time is a rarity.

We’ve been impressed with Dennis Landscaping, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I started the business with lawn care and then went to large commercial housing developments. This grew my small business the most however I then transitioned to working with the same power company I was employed and and built gates for right-of-way which gave me a taste for other jobs than just lawns. I now do everything from lawns to hardscaping.

I have been so successful because I communicate with customers about what they need and I have been extremely reliable. Treating every customer the same no matter the job. Most of my business comes from people who are tired of their poor landscaper communication or no-shows. I’m most proud of my ability to get jobs done in a timely manner and be reliable.

Are there any important lessons you’ve learned that you can share with us?
I learned that there are always opportunities around you. The key is being able to see them and take the best advantage of them you can.

Contact Info:

  • Facebook: @Dennis Landscaping

Image Credits

Michelle Hart

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